SALEM, VA (March 30, 2017) - The Salem Red Sox and Haley Toyota announced a new partnership Thursday to rename the team's playing field to Haley Toyota Field at Salem Memorial Ballpark.
The multi-year deal between the team and Haley Toyota reaffirms the strong commitment by Haley to baseball in the market and strengthens the bond between the company and the Red Sox. It also marks a new era for the Salem Red Sox as they celebrate their 50th year of baseball in the Carolina League and prepare to host the 2017 Carolina League All-Star Classic festivities at Haley Toyota Field in June.
"Haley Toyota is a longtime partner of the Salem Red Sox who has expanded their presence at the ballpark in recent years," Red Sox President and General Manager Ryan Shelton said. "With their strong market position and consistent support of the team they were a natural fit for this key affiliation when this opportunity opened up."
"Haley Toyota and the Haley Automotive Group are proud to be associated with the Salem Red Sox and the city of Salem," Haley Toyota of Roanoke General Manager Chuck Baker said. "Many of our employees and customers are lifelong baseball fans. Salem has a rich history of being a great sports town, and we are privileged to have our name attached to one of the nicest single-A ballparks in the region.
"We look forward to many Red Sox victories while visiting with friends, family and customers at Haley Toyota Field at Salem Memorial Ballpark."
Haley Toyota Field will feature a brand new, 36-foot-wide video board as well as improved facilities and in-game entertainment during the 2017 season. With four picnic areas and 13 premium hospitality areas, Haley Toyota Field is well-equipped to provide a terrific experience for fans, whether coming with their family or planning a major group outing.
Salem Memorial Ballpark opened on August 7, 1995, with a 15-inning 3-2 win for the Salem Avalanche over the Frederick Keys. In 2006, Lewis-Gale Medical Center became the naming rights partner for the field in a partnership that lasted for the past 11 years through last season.
"LewisGale Medical Center values its longstanding partnership with the Salem Red Sox," said Brian Baumgardner, CEO and President of LewisGale Regional Health System. "While we pass the field's naming rights sponsorship to Haley Toyota, we look forward to continuing our relationship with and support of the Salem Red Sox."
The new video board, expanded radio coverage and revamped entertainment experience at Haley Toyota Field offer new and exciting opportunities for partnership with the Red Sox. For more information on partnering with the Red Sox, interested parties can call the team's front office at 540-389-3333.
The Salem Red Sox open the 2017 season at Haley Toyota Field on Thursday, April 6 against the Down East Wood Ducks, who make their Carolina League debut. Flex plans and season ticket packages are available at the Haley Toyota Field box office, by phone at (540) 389-3333, and online.
The Carolina League All-Star Game returns to Salem and Haley Toyota Field on Tuesday, June 20. As part of a celebration of 50 years of Carolina League baseball in Salem, the Red Sox will host a Hitting Challenge on Monday, June 19. The Hitting Challenge will take place at historic Kiwanis Field, the original home of Carolina League baseball in Salem. All 2017 Salem Red Sox season ticket holders will have tickets to the skills competition and the All-Star Classic included in their ticket package.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.