'Beer City' Tourists are Back in 2017

The Tourists Will Wear Beer City Uniforms and Caps on June 1

By Doug Maurer / Asheville Tourists | March 7, 2017 3:44 PM ET

ASHEVILLE-- On Thursday June 1, the Asheville Tourists will once again become the "Beer City" Tourists when they play host to the Lakewood BlueClaws. The city of Asheville alone has 26 craft breweries, with several more on the way, while Western North Carolina features 60.

"Last year's Beer City night was initially designed to honor the local craft beer industry as well as benefit local charities," said Tourists president Brian DeWine. "Since local breweries are such a large part of this community's identity, last season's tribute resulted in a wildly popular event. We are excited to bring back the Beer City Tourists for one night only in 2017. This year, proceeds from the event will benefit local youth baseball organizations."

The Tourists will wear special, customized Beer City jerseys and New Era caps. The jerseys will be "Beer" colored while the caps will be Navy with a White front panel that showcases a pint glass logo with the official Asheville "A" embedded on the pint glass. These unique jerseys will be auctioned off with proceeds going to local youth baseball organizations; last season's auction raised over $3,600.

The limited edition Beer City caps and other Beer City gear are currently available for purchase in The Tourists Trap Store at McCormick Field and online at www.BeerCityTourists.com.

McCormick Field is the home of the Original Thirsty Thursday, with the term first used by the Tourists in 1983 and trademarked with the US Patent and Trademark Office in 1995 by the team.

The Asheville Tourists open the 2017 season at McCormick Field on April 13 against Greenville at 7:05pm. Season tickets and flex ticket packages are currently available at the McCormick Field ServPro Box Office. For more information, contact the Tourists front office at (828) 258-0428.


Please direct any questions or interview requests to Doug Maurer at (828) 258-0428 ext. 203 or dmaurer@theashevilletourists.com.


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