The Thunder, presented by NJM Insurance, announced today that, in partnership with BUSH'S Beans, they will provide a donation to United Way of Greater Mercer County as part of #GivingTuesday, a global day of giving fueled by the power of social media and collaboration on Tuesday, Nov. 28.
Celebrated on the Tuesday following Thankgiving and the widely-recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports generosity and philanthropy.
This past season, Zack Zehner was named the BUSH'S Most Valuable Player (MVP) at the 2017 Eastern League All-Star Game in Manchester, New Hampshire, after going 2-for-3 with a two-run double in the East Division's 7-1 victory. As an extension of this award, BUSH'S and the Thunder will provide a $1,000 donation to the United Way of Greater Mercer County.
"The United Way of Greater Mercer County focuses on education, income and health, which are fundamental building blocks for a good quality of life," said Thunder GM/COO Jeff Hurley. "We are thrilled that BUSH'S Beans' donation will support a great partner that has the best interests of our local community in mind at all times."
BUSH'S Beans sponsored 11 All-Star Game MVP awards throughout Minor League Baseball this summer. BUSH'S is making a donation to a charitable organization chosen by each MVP Award winner's home club,
"One of the things that attracted BUSH'S to Minor League Baseball is how the clubs and their local communities support each other," said Mike Morris, Senior Brand Manager at Bush Brothers & Company. "We are proud to recognize the contributions of each BUSH'S MVP Award winner by giving back to his team's local charity."
Minor League Baseball unveiled a multi-year, strategic partnership with BUSH'S Beans last December, making it the "Official Beans of Minor League Baseball," and a "Preferred Partner" of a number of MiLB teams, beginning in 2017. Bush Brothers & Company is the recognized brand leader in beans. The partnership was activated across a range of touch-points this year, including in-ballpark celebrations such as National Baked Bean Month in July and the integration of a variety of BUSH'S Beans products in teams' concessions.
Your Thunder, presented by NJM Insurance, will begin the 2018 season, the 25th in franchise history, on Thursday, April 5 when they host the Richmond Flying Squirrels (San Francisco Giants). Season tickets, Pic-A-Plans, Mini Plans and Group Tickets are on sale now at www.TrentonThunder.com and by phone at 609-394-3300.