JOHNSON CITY- The Johnson City Cardinals have unveiled new logos for the upcoming 2018 season. The logos will be featured on merchandise and promotional material.
"The Johnson City Cardinals have a strong and consistent brand in our community," stated Johnson City Cardinals General Manager Zac Clark. "We haven't had many changes to our brand profile over the last few decades and we wanted to refresh and strengthen that profile. All of these new secondary logos are a nod to our parent club, the St. Louis Cardinals. We feel this new profile will give us a stronger connection to the big club while maintaining the strength in our current brand!"
The new Johnson City Cardinals logos all have ties to the St. Louis Cardinals logos, with multiple logos featuring the iconic Cardinal on the baseball bat. The new logos will be on merchandise for the 2018 season, and will be able to be purchased in the Birdhouse Store online at jccardinals.com or in person at TVA Credit Union Ballpark.
The Cardinals will commence their 2018 home campaign against the Kingsport Mets on Friday, June 22, 2018. The full schedule for this season and season ticket information can be found online at jccardinals.com, or by calling the Cardinals Ticket Office at 423-461-4866.
ABOUT THE JOHNSON CITY CARDINALS
The Johnson City Cardinals are the Rookie affiliate of the St. Louis Cardinals. Members of the ten-team Appalachian League, Cardinals baseball has been entertaining families and fans of America's national pastime in the East Tennessee region for over 50 years. To learn more about the Johnson City Cardinals, visit www.jccardinals.com
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.