Myrtle Beach Pelicans Front Office Staff

For more than two decades, Myrtle Beach Pelicans Chairman and Managing Partner, Chuck Greenberg, has built his reputation as an innovative franchise owner and operator, corporate and sports attorney, dealmaker, advisor, and expert on the business and economics of major professional sports.

Chuck's involvement with the Pelicans began on May 31, 2006, when his ownership group finalized the purchase of the franchise from Capitol Broadcasting Company. He subsequently spearheaded an effort to enhance TicketReturn.Com Field at Pelicans Ballpark in Myrtle Beach and make it among the most fan-friendly venues in Minor League Baseball. Within his first two years as Team President and Managing Partner, Chuck's group invested nearly $2.5 million to enhance the Pelicans' home ballpark, including the installation of a state-of-the-art, 550-sq. ft. video board, a new Outfield Reserved Bleacher Seating section, and the opening of Pelicans Beach, which was subsequently dubbed "the only baseball-front beach in America." The Major League-quality video board was the largest in the Carolina League at the time of installation and ranks among the largest in all of Minor League Baseball.

In addition to his role as Pelicans' Chairman & Managing Partner, he currently holds the same title with the State College (Pa.) Spikes, the Class-A Short Season affiliate of the St. Louis Cardinals. He is also the General Partner and CEO of the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, a team that he purchased along with RoughRiders President and co-General Partner Scott Sonju in 2014.

In November 2009, Chuck announced the formation of Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country. GSG also manages the overall operations of Pelicans, RoughRiders, and Spikes.

Well respected across baseball, Chuck has the distinguished honor of serving on the Minor League Baseball Board of Trustees, a position to which he was elected to in December 2007. The 12-person Board has exclusive power to determine policies and to enact rules and regulations for Minor League Baseball and its member clubs.

Among Chuck's leadership roles in the industry, he has helped to launch Minor League Baseball's "Project Brand" initiative, which was announced at the 2012 Baseball Winter Meetings. "Project Brand" is a transformational new national marketing program designed to attract major national sponsors by creating one cohesive brand encompassing all 160 member clubs. Previously, he served on the inaugural Board of Directors of the Baseball Internet Rights Company (BIRCO), which holds the digital media rights of its member Minor League Baseball clubs and leagues and partners in a strategic venture with Major League Baseball Advanced Media (MLBAM). Chuck is also a co-Chair of Minor League Baseball's Diversity Committee, where he was tapped for a leadership position by Minor League Baseball President Pat O'Conner, in part for his success in attracting substantial minority investment to his ownership groups.

Chuck is the former Managing Partner & CEO of the Texas Rangers, a role he assumed in 2010 after his group of investors (Rangers Baseball Express, LLC), which included Baseball Hall of Famer Nolan Ryan, acquired the Major League Baseball franchise from Tom Hicks and Hicks Sports Group.

His tenure as Rangers' Managing Partner & CEO was highlighted by the club winning the American League Pennant and reaching first World Series in the history of the franchise. Off the field, Chuck spearheaded the development of an enhanced senior management staff, overhauled the fan experience at Globe Life Park in Arlington, constructed and installed a new state-of-the-art video board, game entertainment control room, and technological overhaul of Globe Life Park, and helped re-establish a sense of trust and excitement between the franchise and community. He was also the architect of a lucrative and landmark deal with Fox Sports Southwest that has since changed the landscape of regional television rights deals throughout the sports industry.

Chuck's professional baseball career began in October 2001, when he led an ownership group that purchased the Double-A Eastern League's Altoona Curve. During his time as the Curve's President & Managing Partner (2002-08), the club set numerous single-game and season attendance records, continually reinvested private money into capital improvement projects at Blair County Ballpark, and helped the franchise gain national stature as one of the most creative and innovative teams in professional sports.

The Curve won the prestigious Larry MacPhail Promotional Award in 2004, the 2006 Baseball America Freitas Award as the top Double-A franchise, and added the highest honor bestowed annually upon a Minor League Baseball club, the John H. Johnson President's Trophy, in 2006. Altoona became only the 11th franchise to receive all three major awards, and was the first team to accomplish the feat in less than three years.

The Pittsburgh native had a long and successful career as a corporate and sports attorney, and currently serves as counsel with the globally-based law firm Reed Smith LLP. Prior to joining Reed Smith in 2010, Chuck was a Partner in the Pennsylvania-based law firm Pepper Hamilton, LLP, which he joined in 1998. He headed the firm's sports practice and was a member of its Executive Committee. Throughout his career, he has lent his expertise to the acquisition and sale of more than two dozen franchises in baseball, football, basketball, hockey, soccer and lacrosse.

Among his work in the sports industry, Chuck was instrumental in helping put together the deal that landed a group led by National Hockey League Hall of Famer Mario Lemieux and renowned businessman Ron Burkle ownership of the bankrupt Pittsburgh Penguins in 1999 and saved the franchise for Pittsburgh and Western Pennsylvania. In 2007, he represented Lemieux, Burkle and the Penguins in successful negotiations with the Commonwealth of Pennsylvania, the City of Pittsburgh and Allegheny County which resulted in a deal to build a brand-new, state-of-the-art arena in downtown Pittsburgh and secure the future of the Penguins in Pittsburgh for at least another 30 years.

Chuck has been featured in numerous articles and has made frequent television and radio appearances concerning the business and economics of sports, particularly regarding sports franchises and facilities. He has also been a frequent speaker and panelist at the annual National Sports Forum and Baseball Winter Meetings. In 2008, he was named to the Sports Business Research Advisory Board at Penn State University, representing team owners in the work of the Center for Sports Business Research, which focuses on the development of first-rate academic and applied empirical research in the sports industry while helping to define educational opportunities for students looking to start careers in sports business.

He also serves on the board of directors of the Mario Lemieux Foundation and also served on the executive committee of the Mario Lemieux Celebrity Golf Invitational, which was held for nearly 20 years.

Chuck graduated from Upper St. Clair High School in Pittsburgh in 1978 and four years later received his B.A. from Tufts University in Massachusetts. In 1985, he graduated from the University of Michigan Law School. Chuck makes his home in Westlake, Texas. He has adult sons (Jeff, Jack and Ben).

Ryan Moore first joined the Pelicans organization in 2008 as a Ticket Sales Representative. In 2015 Ryan rejoined the Myrtle Beach Pelicans as the Vice President of Business Operations before being promoted to General Manager in 2018. He was elevated to President in 2020.

Ryan previously served as the General Manager of the Jupiter Hammerheads, the Miami Marlins Class A-Advanced affiliate. He also worked as the Assistant General Manager of Roger Dean Stadium, the Spring Training location for the St. Louis Cardinals and the Miami Marlins. From 2010-2014 Ryan worked for the Gwinnett Braves, the Atlanta Braves Triple-A affiliate, overseeing their ticket sales efforts.

Originally a Connecticut native, Ryan has spent the past 15 years living in the Southeast.

Upon his return to Myrtle Beach Ryan became involved with Habitat for Humanity and currently serves on their board. He is also an alum of Leadership Grand Strand 37. A 2006 graduate of Elon University, Moore earned a degree in Sports Management. During his time at Elon, he completed internships with the Greensboro Coliseum and Elon University's Athletic Department. Moore resides in Myrtle Beach with his wife Alexandra, son Austin, and their two dogs, Cooper and Charlie.

Phone: 843-918-6000

Kristin moved to South Carolina to join the Pelicans organization in October of 2013 as the Senior Director of Marketing. She was promoted to Assistant General Manager in 2019, then to Associate General Manager in 2020. She was elevated to General Manager in December of 2021. For her efforts on the Grand Strand, she earned the Carolina League’s Female Executive of the Year award in 2015 and 2019, and was named the Minor League Executive of the Year by Baseball American in 2022. A leader in the Pelicans marketing efforts, Call helped Myrtle Beach set several attendance records and create some of the most creative promotions in all of Minor League Baseball.

Kristin's career in the minors began with the West Virginia Power in 2006 as an intern. Prior to the 2007 season she was hired full time as the Director of Promotions. Over the course of her eight years with the Power her roles included Director of Marketing and finally Assistant General Manager, Marketing. She was also recognized as the 2012 South Atlantic League Female Executive of the Year. A highlight of her time with the Power was the team's creation and execution of a healthy lifestyle program in which they promoted the importance of healthy living to over 20,000 kids including appearances at over 100 schools.

Kristin is originally from Barboursville, WV and a graduate of Cabell Midland High School. In 2002 she entered West Virginia State University on a 4-year academic and volleyball scholarship and in 2006 graduated Magna Cum Laude with a B.S. in Communications and a focus in Public Relations.

During her time in WV, Kristin was also an assistant coach for Charleston Catholic High School's Varsity Volleyball team. During her eight year stint the team enjoyed seven State Tournament appearances and captured two State Titles. Call is also proud to serve her community through involvement with the Myrtle Beach Area Chamber of Commerce, and as the assistant coach for the Myrtle Beach High School Varsity Volleyball team.

Phone: 843-918-6018

Ryan Cannella joined the Pelicans in 2015 as an Account Executive before being promoted to Director of Sales in 2018 and AGM in 2022. In his current role Ryan oversees all outbound ticket and sponsorship sales efforts, leading the team to break records in both categories. He previously spent time with both the Major League Baseball Players Alumni Association and Goodyear Ballpark, Spring Training home of the Cincinnati Reds and the Cleveland Guardians.

Ryan is originally from Woodland Park, CO and a graduate of the University Colorado Colorado Springs where he earned a Business Degree with an emphasis in Sport Management. In his free time he enjoys golfing, aspiring to be a professional pit-master, and following the Baltimore Orioles and Ravens. He resides in Myrtle Beach with his wife Sarah, dogs Remi and Tucker, and slightly above average weight cat Oscar.

Phone: 843-918-6003

Todd Chapman joined the Pelicans in 2013 as a Ticket Sales Intern before being brought on full time for the 2014 season as the Sports & Tourism Sales Manager.

He specializes in working with local and travel sports organizations on specialty events, group outings, and fundraising. He also works with large groups traveling to Myrtle Beach for conferences and conventions.

A native of South Haven, MI Todd was a 2012 Graduate of Davenport University in Grand Rapids, MI where he majored in Sports Management. He is an alum of Leadership Grand Strand Class 40. He is also an avid golfer (the best on staff) and enjoys listening to music, going to the beach, and watching movies in his free time.

Phone:843-918-6023

Shannon joined the Pelicans family for the 2010 and 2011 season as the Pelicans Box Office Intern before she was promoted to Box Office Manager in 2012. Prior to joining the Pelicans in 2010, Shannon was a front office intern for the Vermont Lake Monsters (short-season A-Washington Nationals).

Shannon is from Du Bois, Pennsylvania where she graduated from Du Bois Area High School and was part of their women's volleyball team and swim team. She then attended Lock Haven University of Pennsylvania and graduated in 2009 with a bachelor's degree in Sport Administration with a minor in coaching. While at LHU, she swam all (4) years on their women's swim team.

Shannon resides in Myrtle Beach with her husband Blake, son Owen, and all their pets...mostly cats. Shannon enjoys tarp pulls, printing tickets, the beach, rocking chairs, the hot sunshine, playing "tourist" (people watching), and is married into the NC State Wolfpack world. You won't see her very often around the ballpark, so swing by the Box Office to say "hello"!

Phone: 843-918-6005

Austin is originally from Estill Springs, TN. He graduated in 2023 from the University of Tennessee with a Bachelor's Degree in Marketing. He spent the 2024 seasons with the Gwinnett Stripers as a Ticket Sales Intern. Outside of work, he enjoys listening to/playing music, cheering on the Vols, Braves and Titans, and spending time with his dog, Strider.

Phone: 843-918-6079

Peter is a native of Myrtle Beach, attending Carolina Forest High School where he played football for all four years. He graduated in 2022 with his Bachelor’s from Emmanuel College - Boston with a major in Sport Management, and proceeded to move to Washington, D.C. in order to finish his Master’s at Georgetown University’s Sports Industry Management program.

Prior to joining the Pelicans, he interned in Minneapolis with the Institute for Athletes, or IFA, a full-scale athlete representation agency as a football operations and marketing intern. In this position, he performed market research for future contract negotiations, marketing services for prospective NIL clientele, and NFL draft preparation research.

He also worked within Emmanuel College’s athletic department as the Assistant to the Women’s Head Basketball Coach and Athletic Director. While here, he worked on recruiting efforts, alumni relations, and marketing for the department.

Phone: 843-918-6004

Hunter Horenstein rejoined the Pelicans in May 2018 as Director of Fan Engagement after previously spending the 2016 season in Myrtle Beach as a community relations assistant. He was promoted to Assistant GM in January 2023.

Hunter began his career in 2012 with the San Rafael Pacifics of the now defunct Pacific Association of Professional Baseball. In 2014 he was named Assistant General Manager of the Sonoma Stompers in the same league, and helped bring professional baseball back to Sonoma County for the first time since 2002. His previous experience also includes the collegiate level, with both the Palm Spring POWER (Southern California Collegiate Baseball League) and Long Beach State Dirtbags.

In October of 2016, Hunter joined the Erie SeaWolves (Double A affiliate, Detroit Tigers) as the team’s Community Engagement Manager. In his role, he oversaw the team’s community relations department and assisted with in-game entertainment, social media marketing, and promotions.

For the Pelicans, Hunter oversees social media, promotions, and in-game entertainment. Additionally, he serves on the Board of Directors for the Grand Strand Miracle Leagues, an organization dedicated to providing those with special needs the opportunity to participate in sports and recreational activities.

Hunter grew up in Long Beach, Calif., and graduated from Dominican University of California with a degree in Communications and Media Studies. He resides in Myrtle Beach with his dog, Scooby.

Phone: 843-918-6022

Sam Weiderhaft returns for his fourth season as the Media Relations/Broadcaster for the Pelicans in 2024. Sam is a 2020 graduate of Butler University in Indianapolis with a degree in sports media. In the baseball offseason, Weiderhaft serves as the ESPN+ broadcaster at Coastal Carolina University in Conway, South Carolina for soccer, women's basketball, baseball and softball. He is also the PA announcer at Chanticleer football and men's basketball games. At Butler, Sam was the lead student broadcaster for football, women’s basketball, soccer, softball, and baseball. He also worked with Franklin College as the football broadcaster for the 2018 and 2019 seasons.

In his three seasons with the Myrtle Beach Pelicans, Weiderhaft has broadcasted every home game on MiLB.tv, while also appearing on the Marquee Sports Network for select game broadcasts.

Weiderhaft spent the summer of 2019 in the prestigious Cape Cod Baseball League as the play-by-play broadcaster for the Bourne Braves. Sam has also interned with WISH TV Channel 8 Indianapolis and spent time as a sideline reporter for the Big East Digital Network on Fox Sports GO. Weiderhaft is from Carmel, Indiana where he enjoys attending Butler basketball games, spending time with friends and family, and of course, watching baseball.

Dan is a 2005 graduate of Coastal Carolina University with a degree in Health Promotions. 2021 is Dan's 14th year with the club and first as the Director of Retail and Ballpark Operations. He was the Merchandise Manager from 2009-2020, and prior to that Dan worked as a gameday employee in the Pelicans Pro Shop in 2008 and spent time with his little girls as a stay-at-home dad. Dan and his wife Amanda are the proud parents of three daughters, Mia, Paige, and Maryn.

Dan is originally from Cary, North Carolina. Dan is an avid hockey fan and a huge supporter of the Carolina Hurricanes.

Phone: 843-918-6008

Jordan Barr joined the Pelicans’ Front Office staff in 2021. His career working in professional baseball began with the Lancaster Barnstormers in 2009, serving as the team’s batboy during his high school years. Jordan attended Penn State University, where he earned a Bachelor’s degree majoring in Turfgrass Science. Jordan’s industry service time as a turfgrass professional has allowed him to excel in various assistantships and head groundskeeping opportunities across collegiate and professional levels. Additionally, Barr achieved the Eagle Scout rank.

During his free time, Jordan enjoys catching up with his friends, supporting local culture, riding his bike to the beach, and listening to music.

Phone: 843-918-6006

Brad joined the Pelicans in 2009 as the Director of Food and Beverage.

A 1991 graduate of York College of Pennsylvania, Brad got his start at Harrisburg Pa. Farm Show Complex and Harrisburg Senators minor league baseball stadium. In 1997, Brad moved to Rock Hill, SC where he was named the Assistant Food & Beverage Manager for the Charlotte Knights (AAA). After a year and a half, Brad was promoted to GM and spent a total of seven years at the old Knights Stadium. In 2005, he needed a change and had a major role in opening the New Bobcats Arena in Charlotte, as Concessions Manager with Levy Restaurants. Since then Brad has dabbled in the F&B industry with CEC Entertainment as Assistant Manager at Chuck E Cheese and a Manager with Sodexo Corporate Services division.

In his career, Brad has worked at numerous sporting facilities such as spring training for the Cardinals and SF Giants, The "Linc" in Philly, Cleveland Browns, Nashville Predators, and St. Louis University Arena.

In what spare time Brad has, he enjoys spending time with his family, golfing and sleeping.

Phone: 843-918-6035

Anne Frost has been with the Myrtle Beach Pelicans since 1999, the inaugural season. She grew up a military brat, living in Italy, Hawaii and Northern Virginia. She is a 1986 graduate of George Mason University with a BS in Finance and Real Estate Development and spent her time working in banking, auditing, and shopping mall development.

She currently lives in Carolina Forest with her husband David ("Frosty"), and stubborn cat Gus. Her son Zachary graduated from University of South Carolina and works in IT on Daniel Island. Her son Jakob plays college baseball and attends school at the College of Charleston. She is proud to have the cutest, craziest granddoggy ever, Darcy - who also hails as the reigning champ of the "Pelicans fastest dog" contest!

Anne enjoys her free time hitting the road to cheer on Jake as a pitcher for Cougar baseball, checking out new breweries with Frosty, and loves camping, hiking, rafting, biking, skiing, and other outdoor adventures! She is a fan of Green Bay Packer, Gamecock, and Badger football games, with no real allegiance to any one team for baseball except the one her kid plays for!

Phone: 843-918-6011

Beth is the club's Office Manager/Administrative Assistant. Before starting with the Pelicans, Beth was in the staffing industry for over ten years.

When away from her desk, Beth spends as much time as possible with her husband Eric and her dog, Bella. Beth and Eric enjoy their weekends on the water relaxing on their boat. She is an avid Gamecock and Citadel Bulldog fan. Beth also loves to travel and has visited Europe and several Caribbean Islands but her favorite vacation spot is Hawaii.

Phone: 843-918-6077