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Minor League Baseball promos of the decade: 2010

From Rojo to Rickwood, looking back at the year's most memorable
@BensBiz
October 13, 2020

The lack of a 2020 Minor League Baseball season meant the lack of gameday promotions. While there may not be any to look back on this year, there are still plenty of promotions upon which we can reminisce. Today marks the first article in a series, a year-by-year chronicling of

Greenville Drive host civic-minded 'Day of Action'

Ballpark event features voter registration, COVID testing and more
@BensBiz
October 6, 2020

After the 2020 Minor League season was officially canceled, the Greenville Drive began marketing themselves as their community's "ideal social distancing venue." The team's home of Fluor Field has since played host to a diverse array of events. Nearly all areas of the ballpark, from the luxury suites to the

Innovators Summit adapts to 2020's weird reality

Annual MiLB idea-sharing event becomes a two-day virtual affair
@BensBiz
October 2, 2020

Like so much else during these strange pandemic-affected days, the 2020 Minor League Baseball Innovators Summit transitioned from a location-based event to a virtual one. Instead of gathering in Winston-Salem, North Carolina -- the originally scheduled host city -- attendees congregated via their computer screens. This year's Summit, slimmed-down but

Top 2020 promos go head-to-head in virtual event

Innovators Summit highlighted by the Golden Bobblehead Awards
@BensBiz
September 29, 2020

The 2020 Innovators Summit is a virtual event, but the Golden Bobbleheads are real. The Minor League Baseball Innovators Summit, known as the Promo Seminar prior to its rebranding in 2019, is an annual industry-wide idea-sharing event. Like nearly everything related to the difficult year that is 2020, it will

Welcome, citizens: I-Cubs tradition carries on

Des Moines club hosts annual on-field naturalization ceremony
@BensBiz
September 22, 2020

A pandemic, social upheaval and myriad natural disasters during a tumultuous presidential election cycle may obscure the point, but nonetheless: The United States of America is a desirable place to live. Every year, the Triple-A Iowa Cubs stage a unique ballpark event that makes this sentiment abundantly clear. Since 2009,

Minors' teams celebrate Negro League legacy

Taking a nationwide look at planned centennial commemorations
@BensBiz
September 1, 2020

On Feb. 13, 1920, the Negro National League was founded in Kansas City, Missouri. One hundred years later to the day Minor League Baseball announced it was partnering with the Negro Leagues Baseball Museum and the Josh Gibson Foundation "to celebrate the impact the Negro Leagues have had on professional

Ballpark dogs: A beloved Minor League tradition

From Chase to Dash, Trenton set in motion an ever-popular trend
August 26, 2020

The Nationwide Dog Dugout is home to MiLB's official bat dogs and the latest four-legged news. Through Aug. 31, 2020 be sure to enter your furry friend into the Nationwide Dog Dugout Sweepstakes for a chance to be featured in the logo and win more great prizes!

How sweet it is: Lansing's Lemonade League

Lugnuts get creative with colorful in-house collegiate circuit
@BensBiz
August 11, 2020

Looking for a sense of normalcy? You can find it at Lansing's Cooley Law School Stadium, where the hometown Lugnuts are regularly playing in front of sold-out crowds. Granted, just about any description of "normal" these days comes equipped with an asterisk heavy enough to slide off the page due

Promo Preview: 'What Could Have Been'

Celebrating the weekend's would-be Minor League genius
@BensBiz
July 16, 2020

Promo Preview, a roundup of top Minor League Baseball promotions, debuted in 2006 and has appeared on MiLB.com in various shapes and forms ever since. Today marks the debut of a wholly unprecedented iteration of this long-running column: the "What Could Have Been" edition. What follows is a full-to-bursting and

Drive continue to make impact in South Carolina

Unique food creation, distribution plan garners June Promotion of the Month
July 14, 2020

Summer nights at Fluor Field in Greenville, South Carolina, have the feel of a large neighborhood gathering with the beautiful 15-year-old facility serving as the “front porch” of the Greater Greenville and Upstate South Carolina area. And while the coronavirus pandemic has prevented local fans from being able to support

Shots in the dark: MiLB fireworks memories

As the Fourth looms, scribe shares his pyrotechnic recollections
@BensBiz
July 2, 2020

The most popular promotion in Minor League Baseball? Year after year, the answer is the same -- fireworks. Absurd bobbleheads and regional food-based theme nights might get all the attention, but fireworks are the backbone of promo schedules. Friday Night Fireworks are a common occurrence at all levels of play,

If you list it, they will come to Pensacola

Blue Wahoos earn Promo of the Month for Airbnb listing
June 15, 2020

It’s a common activity for people everywhere: finding a home online and imagining what life would be like living at someone else’s place. These days, through rental services like Airbnb, you can spend a night at some of those beautiful and awe-inspiring dwellings, trading in the traditional hotel experience for

Biscuits' burger contest a bang for community

Rays' Double-A affiliate helps raise money for local charities
@brianjstultz
June 10, 2020

If you had two of the region's top five burger chefs at your disposal, what would you do? That was the pleasant problem facing Montgomery Biscuits general manager Mike Murphy. With the Southern League team’s season on hold, Murphy reached out to a community partner for suggestions on how to

A Rocky Mountain ballpark drive-in 

Vibes host movie night for fans and their automobiles
@BensBiz
June 4, 2020

The Rocky Mountain Vibes hosted a showing of Back to the Future on Saturday night, doing so in a way that reflects our very strange present. The Vibes, Rookie Advanced affiliate of the Milwaukee Brewers, screened the 1985 time travel comedy on the videoboard at UCHealth Park. Fans watched from

Be their guest: Wahoos go viral with park rental

Nights at the stadium sold out in less than 24 hours on Airbnb
@brianjstultz
May 28, 2020

When Daniel Venn finally got the OK to announce Double-A Pensacola's offer to rent Blue Wahoos Stadium via Airbnb, it was Friday night leading into Memorial Day weekend -- not exactly the prime time to break news. No matter. The press release and tweet went viral by Saturday morning and

Movie Night on a Minor League Baseball field

Tortugas screen Jackie Robinson biopic at namesake ballpark
@BensBiz
May 28, 2020

These days, Minor League Baseball fans aren't able to watch players take the field. But last Friday in Daytona Beach, they were able to take the field themselves. The Daytona Tortugas staged what currently stands as the biggest ballpark event of the would-be 2020 Minor League season, hosting nearly 600

Watson, Wahoos disc golf all aces in Pensacola

Golfer builds course to provide outdoor activity for community
@brianjstultz
May 27, 2020

With Pensacola's Blue Wahoos Stadium remaining mostly vacant during the pandemic, team president Jonathan Griffith was searching for some way, any way, to use the facility. He decided to reach out to a familiar name: Bubba Watson. "It was one of those things that for us is what can we

Open for business at the ballpark

As restrictions loosen, Minor League teams get creative
@BensBiz
May 21, 2020

All 50 states are in the process of reopening their economies while easing lockdown restrictions. What this means varies from state to state and sometimes even town to town. Minor League Baseball teams, like businesses everywhere, are cautiously determining how to proceed. While there are no plans in place to

Emeralds create 'Eugene United' to help community

Small sewing project became big initiative to make a difference
May 18, 2020

It began with one person. One person became two. Two became more and more until suddenly, an entire community was united by one desire: to make a difference.With the Minor League Baseball season on pause as a result of the coronavirus pandemic, teams across the country have been hard at

Storm Chasers stage parking lot fireworks show

Minor League promo staple brings people together, separately
April 23, 2020

A long, long time ago -- Feb. 5, to be exact -- the Omaha Storm Chasers announced that a fireworks show would follow every Saturday game at the team's home of Werner Park. The first show scheduled was for April 18, after that evening's contest against the San Antonio Missions. By

Teams turn focus to community support in crisis

Minors clubs pitch in with wide-ranging responses to pandemic
April 14, 2020

Four or five months ago, baseball fans in California's Riverside County had every reason to imagine lines of cars pulling into The Diamond in Lake Elsinore in April. April is here, and -- believe it or not -- so is the line of cars at The Diamond.While the Storm, Class

Minor League teams craft their perfect match

Club-branded, locally distributed beers capture community spirit
April 7, 2020

When visiting a Minor League ballpark, it's not usually difficult to find a Budweiser or a Miller Lite.In fact, the El Paso Chihuahuas are the only Minor League team to have their logo placed on an Anheuser-Busch Budweiser can and put into distribution. But that kind of a partnership with

A puzzling development in Charleston

RiverDogs go down and across for Crossword Night promotion
March 3, 2020

When it comes to what the Charleston RiverDogs have planned for April 26, you'll have to fill in the blanks. That Sunday, a 5:05 p.m. ET contest against the Augusta GreenJackets, will be Crossword Puzzle Night at the RiverDogs' home of Joseph P. Riley Jr. Ballpark. The Class A New York

Coupe de 'Ville: Jumbo Shrimp ready to ride

Jacksonville "shoots for the moon" with toy car-themed promotion
February 20, 2020

This is the third article in a multi-part series detailing the evolution of the Jacksonville Jumbo Shrimp's 2020 promotions schedule. To read the first installment, click here. For the second installment, click here.  When MiLB.com last spoke with Jacksonville Jumbo Shrimp promotions director David Ratz, he remarked that he had been "going

Trash Pandas exceed canned expectations

Southern League team capitalizing on Major League mentality
February 5, 2020

HUNTSVILLE, Alabama -- The T-minus countdown to launch of the 2020 Minor League Baseball season is not raising beads of sweat on the brows of the Rocket City Trash Pandas. Everyone -- from front-office executives to retail merchandise salespeople -- is ready to play ball.In NASA jargon, the franchise's launch