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Utah Military Members Celebrated at The Principal Financial Dreams Tour

July 25, 2014

Utah Military Members Celebrated at The Principal® Financial Dreams Tour

Come to the ballpark August 7 for a Night to Remember

(Salt Lake City, UT) - The Principal Financial Group® and the Salt Lake Bees will honor members of the military and the outstanding contributions they make to our country and communities during the 2014 Principal® Financial Dreams Tour. The Tour will make 18 stops from coast-to-coast and will provide attendees with information to help them plan for a brighter financial future for themselves and their families.

The first 2,000 fans through the gate on event day will receive a Replica Bees Batting Helmet souvenir.

Since 2004, The Principal® has brought more than 450 events to minor league ballparks, attracting nearly two million fans. Past tours have given fans the chance to meet some of baseball's biggest stars, including Steve Garvey, Dave Stewart, Tommy John, Rollie Fingers and Lee Smith, among others.

Additionally, at the Dreams Tour event, The Principal will make a $1,000 contribution to the Wounded Warrior Project veteran's charity supporting veterans employment programs.

"We're thrilled to support hometown heroes." said Steve Whitty, vice president of corporate marketing at The Principal. "We know these brave men and women are strong pillars of the community, and we're honored to be able to give back to them through The Principal Dreams Tour, since they've already given us so much."

"We are excited to be partnering with Principal Financial. Over the years we have seen a lot of success with the Principal Financial event and we are happy to continue that relationship," Salt Lake Bees General Manager Marc Amicone said. "We appreciate their commitment to hiring our Veterans and helping give back to such a vital piece of our country."

This year's Tour will feature MLB All Star Aaron Boone as the Tour's Social Media Ambassador. During his career Boone played for the Cincinnati Reds, New York Yankees, Cleveland Indians, Florida Marlins, Washington Nationals and Houston Astros. He is best known for his walk-off home run in the 11th inning during Game 7 of the 2003 ALCS, which gave the New York Yankees a 6-5 victory over the Boston Red Sox. He is currently employed by ESPN as a game analyst and contributor to Baseball Tonight. Aaron will share Tour activities, media interviews and messages with his social media following throughout the tour to keep fans in the loop and part of the action.

The 2014 Principal Financial Dreams Tour begins in June. To learn more about the event and schedule, visit: Connect with us on Twitter at, or on Facebook at

About the Principal Financial Dreams Tour
The Principal Financial Group is proud to sponsor The Principal® Financial Dreams Tour, an event that celebrates America's National Pastime, and the businesses and fans in minor league communities across the country that support their teams. The Principal is dedicated to helping businesses and individuals meet their financial goals, and the 2014 tour aims to do just that by providing attendees with information they can use to put themselves on the road to a brighter financial future. During the tour, The Principal will highlight the Four Bases of Financial Security as well as its Planning Center - an online hub of information providing advice and encouragement to help people imagine their financial dreams, then take the next steps to make them happen.

Four Bases of Financial Security

  • First base: Shield your family from the unexpected with life insurance
  • Second base: Protect your ability to earn an income with disability insurance
  • Third base: Secure your retirement through savings and investments
  • Home plate: Set your financial goals. Get an advisor. Get a plan.


For more information, visit or

About the Principal Financial Group

The Principal Financial GroupÒ (The Principal®)[1] is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $495.5 billion in assets under management[2] and serves some 19.2 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

[1] "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

[2] As of March 31, 2014.