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Tides Unveil New Creative Identity

Tides introduce family of nautical-themed logos
December 2, 2015

The Norfolk Tides today introduced a new creative identity that will be utilized by the team beginning with the 2016 season. The new identity is part of a five-month creative overhaul of the Tides franchise.

"We're excited to unveil a new look that has a unique character and fun personality" said Tides General Manager Joe Gregory. "The series of logos embrace the nautical nature of our community, giving our organization a contemporary look and feel. It was important for us to update our logo with a modern design while maintaining the Norfolk Tides moniker that has become synonymous with family-friendly entertainment in this area for more than half a century."

The Tides new logos honor Norfolk's oceanic, military, shipbuilding and fun-in-the-sun heritage.

A new trident-bearing sea horse is the centerpiece of the identity, surrounded by "Norfolk Tides" written in historic naval lettering. Fans will also love the new Norfolk "N" in the shape of an anchor. 

Battleship Gray, Sea Foam, Tidal Green, Orioles Orange and Black make up the club's new official colors, paying tribute to Norfolk's baseball, naval and oceanic heritage. The Tides are the first professional sports team to use this color combination.

The redesigned white home uniforms feature green trim and showcase the team's "Tides" lettering across the chest. The new green home cap features the Trident Sea Horse logo. On the road, the club will don traditional gray uniforms with "Norfolk" displayed across the chest, and black caps featuring the Anchor-N.

The Tides look was brought to life at Brandiose in San Diego, where they make teams famous by celebrating their brand stories. Brandiose partners Jason Klein and Casey White invented the first glow-in-the-dark on-filed cap for the Casper Ghosts and first on-field rally cap for the Altoona Curve. They dreamed up top-selling logos for the Richmond Flying Squirrels, Lehigh Valley Iron Pigs and America's oldest baseball club, the Cincinnati Reds.

"Working alongside Brandiose during this process was a tremendous experience" said Gregory. "We're thrilled with the identity they've created for us and we look forward to working with them again on other projects in the near future."

The development process began last June when Jason and Casey met in Norfolk with fans, staff and community members to learn about the stories, history, and personality of the Tides and Hampton Roads. Brandiose developed the logos, uniforms and new characters, and is already dreaming up enhancements for the 2016 fan experience.

"The Tides have big plans for Hampton Roads," said Brandiose's Jason Klein. "Our goal is to integrate local folklore in the Tides brand, and to create the most immersive entertainment experiences in the region."

Merchandise featuring the Tides new look is available now at Harbor Park and online at The Harbor Park team store will also have extended hours during the holiday season.

Season Tickets, group tickets, picnics and patios are currently available for the 2016 season. For pricing and additional information, fans can visit the Harbor Park box office or call (757) 622-2222.