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MLB

SWB Yanks sign 5-year radio deal

By
January 24, 2007
The Scranton/Wilkes-Barre Yankees, the Triple-A affiliate of the New York Yankees, have announced a five-year agreement with Bold Gold Media Group to be the radio broadcast home of all SWB Yankees games through the 2011 season on 'THE GAME SPORTSNETWORK" - the largest sports radio network in northeastern Pennsylvania.

Bold Gold Media Group will air all 144 regular season games, all post-season games and the Triple-A All-Star game on a four station network that includes flagship WICK 1400 AM (Scranton), WYCK 1340 AM (Wilkes-Barre), WPSN 1590 AM (Honesdale) and WFBS 1280 AM (Berwick). This expanded network will allow games to be heard over an 80 mile radius of Lackawanna County Stadium. In addition to the over-the-air broadcast, all games will be streamed over the internet at www.swbyankees.com.

All broadcasts will include a pre-game show and a post-game wrap up show. Bold Gold will also air a special 60 second Yankees report six days a week during the season at 8:20 a.m. on four high-powered FM stations in NEPA including WWRR 104.9, WYCY 105.3, WDNH 95.3 and WDNB 102.1. Together these stations reach from Scranton/Wilkes Barre all the way to Sullivan and Orange County, New York.

"We are delighted to announce our continued partnership with Bold Gold Media," said Yankees Executive VP/COO Jeremy Ruby. "With a big sports fan audience, a great coverage area and an excellent management staff, The Game is a perfect partner for the Scranton/Wilkes-Barre Yankees".

The first broadcast will be on opening day, April 5 as the Yankees take on the Norfolk Tides at 7:00 p.m. Yankees broadcaster Kent Westling will be behind the microphone for his 19th season of Scranton/Wilkes-Barre baseball. The game will mark the debut of the Yankees as well as the new natural grass surface at Lackawanna County Stadium.

"The Scranton/Wilkes-Barre Yankees are the hottest ticket in town and we are delighted to be their radio partners for many years to come," said Bold Gold's COO Bob VanDerheyden. "We look forward to continuing our relationship with the franchise. They are an important part of the community and a great partner."

"We are extremely excited to be partnering with the Yankees. Together we're going to bring great local sports radio programming to the community. Everything they do is first-class and we're honored to be a part of their team," Vince Benedetto, President of Bold Gold Media Group, added.

The Yankees are currently selling full season, half season and partial (18 games) season ticket packages for the 2007 season. Group ticket outings and hospitality areas are also available. Please call 570-969-2255 for more information.