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Squirrels Unwrap 3rd 'Season of Giving'

Team to Again Donate 10% of Daily Merchandise Sales
November 29, 2011
RICHMOND, VA - Beginning on Thursday, December 1st, the Flying Squirrels will aid 19 charitable organizations with the 2011 Season of Giving. Encompassing the holiday shopping season, the team will donate 10% of its overall merchandise sales in the Squirrels Nest presented by Nike Team at The Diamond to an individual group each shopping day from December 1st - Friday, December 23rd.

The 2012 Season of Giving marks the third time the club will donate a portion of its merchandise sales to local groups. Over the course of the first two years of the month-long event, the Flying Squirrels contributed nearly $20,000 to local charities.

"The Season of Giving has been a hallmark for the Flying Squirrels since the day we unveiled our logo back in 2009," said Flying Squirrels Vice President and COO Todd "Parney" Parnell. "Giving back to the community means so much to us as an organization and other teams in our league have seen the kind of impact that it can make, so much so, that they have started doing simliar events. I think it's really special and something we are very proud of."

The Squirrels Nest presented by Nike Team is located on the first base side of The Diamond. As part of special holiday shopping hours, the store will be open from 9 AM - 6 PM Monday through Friday, 10 AM - 6 PM on Saturday and 12 PM - 6 PM on Sunday.

The Season of Giving will take place at the Squirrels Nest presented by Nike Team at The Diamond only. The Squirrels Nest at Short Pump Town Center will be open during mall operating hours but will not be participating in the event.

"It's pretty unique for a minor league merchandise store to be able to contribute as much as we have monetarily to different organizations in the community," said Flying Squirrels' Executive Director of Food & Beverage/Merchandising Ben Rothrock. "There's some new merchandise that we're really excited about and in addition to getting that just in time for the holidays, our fans can help support worthy causes."

2012 Season of Giving Participants:

• Thursday, December 1st - Community Futures
• Friday, December 2nd - JDRF
• Saturday, December 3rd - American Red Cross
• Monday, December 5th - The Arthritis Foundation
• Tuesday, December 6th - River City Charities
• Wednesday, December 7th - SPARC
• Thursday, December 8th - ASK Childhood Cancer Foundation
• Friday, December 9th - Central Chesterfield Little League
• Monday, December 12th - HomeAgain
• Tueday, December 13th - Connor's Heroes Foundation
• Wednesday, December 14th - Children's Miracle Network Hospitals
• Thursday, December 15th - Special Olympics of Virginia
• Friday, December 16th - Children's Hospital Foundation
• Saturday, December 17th - Miracle League
• Monday, December 19th - Big Brothers Big Sisters
• Tuesday, December 20th - Central Virginia Food Bank
• Wednesday, December 21st - Senior Connections
• Thursday, December 22nd - Mechanicsville Little League Challenger Division
• Friday, December 23rd - Children's Museum of Richmond

Season ticket and mini-plan packages for the 2012 season of Flying Squirrels baseball are currently available. For more information or to purchase tickets, call the Flying Squirrels at (804) 359-FUNN (3866), visit the Flying Squirrels' ticket office at The Diamond or log on to SquirrelsBaseball.com.