Triple-A Baseball Welcomes Gildan as Official National Sponsor
In addition to its sponsorship across all 30 Triple-A clubs, Gildan will be the Title Sponsor of the Gildan Triple-A Baseball National Championship Game and telecast which will air on the NBC Sports Network. In 2013 and 2014, Gildan will also be a presenting sponsor of the Triple-A All-Star Game, currently televised on the MLB Network.
The national sponsorship includes an in-park presence at every stadium throughout the season as well as integrated media components such as game programs, website banners, radio and television advertising in addition to game tickets and more.
"This all-encompassing partnership with Gildan is such a perfect fit for Triple-A Baseball. The Gildan and Triple-A Baseball consumer is truly one and the same," said Triple-A Baseball Chairman Branch Rickey.
Recognized for quality, comfort, durability and value, the Gildan® brand is worn by active families, aspiring athletes and enthusiastic fans on the playing fields and in the stands everywhere. Gildan's partnership portfolio emphasizes engagement in fun family events. With its nationwide reach and loyal fan base, the Triple-A Baseball sponsorship is a valuable addition.
"Triple-A Baseball is a great American tradition. Generations have grown up feeling they're an intimate part of this accessible experience. At Gildan, we have been part of fun family events in our customers' lives since the early 1990's," said Rob Packard, Vice-President Marketing and Merchandising, Gildan Retail. "This partnership, supporting 30 talented teams bringing home runs to hometowns with dedicated and passionate fans in great cities across America, is a perfect fit for our brand."
"We are very excited to be partnering with Gildan. We view this sponsorship as a brand match on numerous levels as both organizations are value-driven and heavily associated with great times and special family memories," said Randy Mobley, CEO, Triple-A Baseball.
About Gildan: Gildan is a vertically-integrated marketer and global manufacturer of quality branded basic apparel, as well as the leading activewear brand in the American and Canadian screenprint markets and one of the world's largest suppliers of branded and select national retailer brands of athletic, casual and dress socks. With approximately 30,000 employees worldwide, Gildan owns and operates highly efficient, large-scale, environmentally and socially responsible facilities in Central America and the Caribbean Basin. Based in Montreal, Gildan also has a US headquarters for its Branded Apparel division in Charleston, SC. For more information about Gildan visit www.gildan.com and for more information on Gildan's community involvement initiatives visit www.genuinegildan.com.
About Triple-A Baseball: With a history dating back over 125 years, today you'll find 30 Triple-A Baseball teams throughout the United States developing talent for major league affiliates while providing affordable, family entertainment for fans of all ages. Drawing an average of nearly 14 million fans per season during the past decade, Triple-A Baseball spans the entire United States, from Pawtucket, RI to Sacramento, CA. One day after July's Major League All-Star tilt, television audiences nationwide can tune in for Triple-A Baseball excitement as players from both the International and Pacific Coast Leagues compete in the Triple-A All-Star Game. The nationally televised excitement continues in September with the GILDAN Triple-A Baseball National Championship Game, a winner-take-all showdown between the champions of each league. For more information visit www.Triple-ABaseball.com.