Copied by NBA team, Pelicans consider new nicknames
The re-branding and promotional plan would not only pay homage to everything New Orleans, but would provide Minor League Baseball fans from the Grand Strand an opportunity not extended to basketball fans in Louisiana -- participating in selecting the team's new nickname. Using the same level of out-of-the-box thinking used by the Hornets, nickname choices have been narrowed to Saints, Hornets, Jazz, Bayou Bengals, Ragin' Cajuns and Voodoo, along with any other current or former sports nickname the club could poach from the Bayou State.
The re-branding plan has already affected the team's organizational structure. Current General Manager Scott Brown, the reigning Carolina League Executive of the Year, is so inspired by the idea that he has decided to re-trace the Hornets past history and move he and his family to Charlotte, North Carolina, where he will become the General Manager of that city's Triple-A franchise. The Hornets called Charlotte home from 1988-2002.
If fans select choose to drop the Pelicans name in favor of a New Orleans-themed moniker, the club will institute of a series of NOLA-themed promotions and ballpark changes to complement the club's new brand:
- The team's home ballpark would be renamed "TicketReturn.com Field at Preservation Hall"
- Areas of the ballpark would also be re-branded. The pond in the parking lot would be called "Lake Pontchartrain", while patrons enterting ballpark restroom facilities would be taking their personal business to the "French Quarter"
- The club would petition city and county officials to rename streets and landmarks around the area. 21st Avenue North, which runs along the ballpark, would be called "St. Charles Avenue," Broadway at the Beach, Myrtle Beach's entertainment hot spot, would become "Bourbon Street," and, boldy, the team would call its home county "Horry Parrish."
- The logo of the new team name would include a fleur de lis, much in the same fashion as the current logo, which incorporates a crescent-shaped moon in the background.
- A different NOLA-themed promotion for every day of the week would be incorporated. The lineup would feature Mardi Gras Mondays, Fat Tuesdays, Wet Wednesdays (featuring 1/2 price hurricane drinks), Thirsty Thursday (featuring Creole Bloody Marys), Big Easy Fridays (featuring the music of Al Hirt, Louis Armstrong, Aaron Neville and other New Orleans legends), Sazerac Saturdays and Voodoo Sundays (Details currently under development).
- The team's game night entertainment would also reflect the newly-created team image. The club's entertainment staff would be known as the "Promotional Krewe", jazz music would serve as player at-bat songs, legendary political strategist James Carville would be invited to serve as one of the team's radio announcers, and the playing of the Smokey and the Bandit theme song during the 7th Inning Stretch would be replaced by "When the Saints Go Marching In."
- Saints quarterback Drew Brees would be invited to toss out the ceremonial first pitch of the 2013 season and a season-long "Superdome" promotion would be instituted, providing ticket discounts to anyone with a "bald dome."
- TicketReturn.com Field at Preservation Hall concession stands would offer traditional New Orleans foods such as poboys, crawfish, jambalaya and gumbo with classic side dishes such as red beans and rice.
- Team merchandise would obviously include team beads, as well as NOLA-themed t-shirts, and plush dolls of mascot Splash would be turned into Voodoo dolls
MiLB podcast discusses Anthony, Caglianone at Triple-A
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
These are the greatest Minor League promos happening in June
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the Baseball Traveler newsletter, presented by Circle K, is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
New playoff format coming to 2025 Dominican Summer League
Minor League Baseball announced the 2025 Dominican Summer League (DSL) season will begin June 2 with Opening Day festivities taking place at the Boston Red Sox Academy in Guerra. The 2025 campaign will also see the introduction of the DSL Cup, a new playoff format that will see 16 DSL
Debating best Minor League home caps on podcast
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
The Omaha Storm Chasers' 'Take Meow-t' cat night included a Litter Box Sundae
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the Baseball Traveler newsletter, presented by Circle K, is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
Boston's Triple-A affiliate throws birthday bash for Roman Anthony
With all the hype that has surrounded Roman Anthony over the past two seasons, it’s easy to forget how young he really is. MLB's No. 1 prospect played 70 games at the highest level of the Minors before he could order a beer. But he can now. Roman Anthony turned
Friendly foes, 2024 first-rounders Moore and Caglianone trade first Triple-A homers
For years, Christian Moore and Jac Caglianone laced up their cleats against one another in the SEC. A rivalry that spanned Florida, Tennessee and other landmarks across the South moved to Salt Lake City this week as the Royals and Angels' top prospects got simultaneous Triple-A promotions. So it was
Phillies' Moore, Fausnaught join MiLB podcast
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Red Sox prospect rips double THROUGH Fenway-esque scoreboard
Red Sox No. 4 prospect Franklin Arias, an infielder for High-A Greenville, REALLY didn’t want to let visiting Asheville score any runs in the top of the eighth inning on Friday night. With runners on first and second base in the bottom of the fourth, Arias showed he apparently held
April's hottest hitting prospects -- one for each organization
The Minor League season is a month old and several of the game's best hitting prospects are off to fast starts. Red Sox outfielder Roman Anthony is tearing up Triple-A (just like he did at the end of last year), Padres shortstop Leo De Vries is leading the High-A Midwest
Check out the best -- and wackiest -- Minor League promos happening in May
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the Baseball Traveler newsletter, presented by Circle K, is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
Orioles' Honeycutt joins The Show Before the Show
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
MiLB podcast coming LIVE to a Somerset this June
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
New ballparks highlight 2025 MiLB road trip stops
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the Baseball Traveler newsletter, presented by Circle K, is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
Minor League Baseball partners with TruGreen
FRANKLIN, Tenn. -- TruGreen, the nation's leading lawn care treatment provider, is proud to announce a groundbreaking partnership with Minor League Baseball that includes activations across all 120 clubs, a makeover of the home dugout in each market, sponsorship of select MiLB team grounds crews, and a new initiative called
Podcast explains why the Syracuse Mets are looking for Jim Morrison
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Dash im-prom-tu promo and Mets' Suero joins the podcast
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Minor League Baseball partners with Circle K
Minor League Baseball announced a new national partnership with Circle K, which will see the convenience store giant become the “Official Convenience Store of Minor League Baseball.” During the 2025 season, the Circle K brand will be integrated into the MiLB in-stadium experience through in-game video board assets at most
These 15 moments led to season No. 15 of Minor League road trips
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his newsletter is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
MiLB podcast crew makes Opening Day predictions
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Everything you need to know for Triple-A Opening Day
First, there was big league Opening Day. Now it's Triple-A's turn to take the spotlight. The Minor League season opens Friday when the Triple-A International League and Pacific Coast League seasons get underway for the first of MiLB’s two Opening Days. And right out of the gates, several of baseball's
Top prospects to watch at Triple-A -- one for each organization
It’s Triple-A’s turn up to bat on Friday. The regular season begins for the Minor Leagues’ highest level one day after the action starts on the Major League side. Fun fact: it’ll be the earliest start to a Minor League season since 1951 (March 27). Double-A, High-A and Single-A will
Here's where every Top 100 prospect is expected to start the season
The 2025 Opening Day prospect roster announcements began last week when the Cubs informed Matt Shaw (MLB No. 19) he was making the trip overseas to compete in the Tokyo Series. Roki Sasaki (No. 1) also received the good news, but his assignment was much less of a surprise. Now
Nationals prospect King joins MiLB podcast
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Here are the 2025 All-Spring Breakout Teams
Fifteen games, several jersey swaps and countless highlights later, the second edition of Spring Breakout has officially concluded – and it lived up to its billing. Of the 16 contests sprinkled across four days, only one game (Dodgers vs. Cubs) was rained out. Coincidentally, the Cubs were one of two