Sky Sox Unveil New Brand Identity
COLORADO SPRINGS, CO - In a press conference held today at Security Service Field, the Colorado Springs Sky Sox unveiled the team's new brand identity system which includes newly designed logos, colors and uniforms. The new designs feature the patriotic colors of red, white and blue and the new primary logo for the team is based around Pikes Peak, the landmark mountain of Colorado Springs. The graphic work for the brand identity was designed by Dan Simon of Studio Simon in Louisville, KY.
The primary logo is centered on the most recognizable feature of the Colorado Springs skyline, Pikes Peak. This 14,110 foot high mountain is brought to life in the new designs with the addition of menacing eyes and white cloud eyebrows that peak over the new Sky Sox Baseball word mark. The Peak features a light blue accent color to reflect the color of the beautiful Colorado skies. At 6,531 feet, Security Service Field, the home of the Sky Sox, is America's highest altitude ballpark and the new logo reflects this brand of high altitude baseball.
The red, white and blue color system was chosen for the new brand to represent the community of Colorado Springs. With a significant military presence in town (Fort Carson, Peterson Air Force Base, Schriever Air Force Base and the Air Force Academy), and the USOC and all the US athletes that train in their facilities, Colorado Springs truly is one of the most patriotic towns in America. Add in the fact that the song "America the Beautiful" was partly inspired by the views from atop Pikes Peak and the selection of America's colors for the new logos was an obvious choice.
"We really feel like we have created a brand and image that our fans, players and organization can really be proud of", said Sky Sox President and General Manager Tony Ensor.
Also as part of the new brand identity, the club unveiled their new team uniforms. The home whites and road grays feature blue piping with the new Sky Sox word mark across the chest along with the Sky Sox' new game cap. The game cap is navy blue with a new interlocking "CS" in red, white and blue on the front. The batting practice and Sunday jersey (which will be worn during all Sunday Sky Sox games) is navy blue with white piping and features the interlocking "CS" on the left chest. It will be worn with white pants with blue piping and a new alternate cap which is red with a blue bill and a special CS logo on the front.
The new identity is another step in the franchise's ongoing process of enhancing the team's overall image. Since 2004, the Sky Sox have dramatically overhauled everything from the stadium facilities at Security Service Field to promotions. To date, over $8.5 million have been spent by the Elmore Sports Group, the Sky Sox ownership group, to modernize the facilities and amenities at Security Service Field. The communities of Colorado Springs and the Front Range region have responded to these changes in tremendous ways as the Sky Sox have set new single-season attendance records for two consecutive years. In 2008, the Sky Sox broke the 300,000 mark in attendance for the first time as 303,048 fans walked through the gates at Security Service Field.
Limited amounts of new merchandise featuring the new brand is available for purchase. fans can get their new Sky Sox merchandise by logging onto the Sky Sox website www.skysox.com, calling the Sky Sox office at (719) 304-5612 or by stopping by the Sky Sox offices.
For more information please contact Mike Hobson at (719) 597-1449 or through e-mail at [email protected].
The primary logo is centered on the most recognizable feature of the Colorado Springs skyline, Pikes Peak. This 14,110 foot high mountain is brought to life in the new designs with the addition of menacing eyes and white cloud eyebrows that peak over the new Sky Sox Baseball word mark. The Peak features a light blue accent color to reflect the color of the beautiful Colorado skies. At 6,531 feet, Security Service Field, the home of the Sky Sox, is America's highest altitude ballpark and the new logo reflects this brand of high altitude baseball.
The red, white and blue color system was chosen for the new brand to represent the community of Colorado Springs. With a significant military presence in town (Fort Carson, Peterson Air Force Base, Schriever Air Force Base and the Air Force Academy), and the USOC and all the US athletes that train in their facilities, Colorado Springs truly is one of the most patriotic towns in America. Add in the fact that the song "America the Beautiful" was partly inspired by the views from atop Pikes Peak and the selection of America's colors for the new logos was an obvious choice.
"We really feel like we have created a brand and image that our fans, players and organization can really be proud of", said Sky Sox President and General Manager Tony Ensor.
Also as part of the new brand identity, the club unveiled their new team uniforms. The home whites and road grays feature blue piping with the new Sky Sox word mark across the chest along with the Sky Sox' new game cap. The game cap is navy blue with a new interlocking "CS" in red, white and blue on the front. The batting practice and Sunday jersey (which will be worn during all Sunday Sky Sox games) is navy blue with white piping and features the interlocking "CS" on the left chest. It will be worn with white pants with blue piping and a new alternate cap which is red with a blue bill and a special CS logo on the front.
The new identity is another step in the franchise's ongoing process of enhancing the team's overall image. Since 2004, the Sky Sox have dramatically overhauled everything from the stadium facilities at Security Service Field to promotions. To date, over $8.5 million have been spent by the Elmore Sports Group, the Sky Sox ownership group, to modernize the facilities and amenities at Security Service Field. The communities of Colorado Springs and the Front Range region have responded to these changes in tremendous ways as the Sky Sox have set new single-season attendance records for two consecutive years. In 2008, the Sky Sox broke the 300,000 mark in attendance for the first time as 303,048 fans walked through the gates at Security Service Field.
Limited amounts of new merchandise featuring the new brand is available for purchase. fans can get their new Sky Sox merchandise by logging onto the Sky Sox website www.skysox.com, calling the Sky Sox office at (719) 304-5612 or by stopping by the Sky Sox offices.
For more information please contact Mike Hobson at (719) 597-1449 or through e-mail at [email protected].