Drive and Pepsi announce partnership
The multi-year agreement incorporates many levels of collaboration between the two organizations, including sponsorship, fan and vendor promotions, multiple hospitality opportunities and joint community service commitments. The agreement also includes the premier field-level hospitality area at Fluor Field, the Mountain Dew Dugout.
Pepsi's state-of-the-art equipment will be installed throughout the venue, at each of the ballpark's eight concession stands and the Spinx 500 Club, as well as being the product of choice for the organization's special event functions.
Drive co-owner and president, Craig Brown, commented on the announcement, saying, "There is a new energy that surrounds the Drive and Fluor Field, and Pepsi's reputation for being promotionally aggressive is a great match for our organization and the upbeat marketplace we serve. We are extremely pleased to be able to announce this long-term partnership with Pepsi."
Brown added, "Pepsi of Greenville, led by Wayne Holcombe and his team, have a long-term record of commitment to the betterment of Greenville and the Upstate, and we are proud to now be associated with their success. From both a marketing and community outreach perspective, we couldn't ask for a more proactive and proven partner, than Wayne and his Pepsi team."
"This is an exciting day for us Pepsi of Greenville," said Wayne Holcombe, vice president and general manager for Pepsi of Greenville. "The Drive is a big part of what provides Greenville with its quality of life advantage, and we're pleased to have the opportunity to serve our products at Fluor Field, and bring exciting new programs to the Drive throughout the Upstate of South Carolina."
For more information regarding Drive ticket plans, luxury accommodations, group outings, and single-game tickets, please call (864) 240-4500 or visit www.GreenvilleDrive.com online.