Flying Squirrels Unveil 5th Season Logo
RICHMOND, Va. - The Richmond Flying Squirrels, Double-A affiliate of the San Francisco Giants, have unveiled a new 5th Season logo as they begin a celebration of their 5th season in Richmond, Virginia. The logo, which was designed by Brandiose, will be incorporated by the team in a variety of ways throughout the 2014 season.
The logo features aspects of the Flying Squirrels image integrated with the Richmond skyline. It will appear on Flying Squirrels printed publications and marketing initiatives, throughout The Diamond, and on a special line of 5th season apparel and memorabilia. The new line of merchandise will be available for the holiday shopping season beginning on Black Friday. The Squirrels Nest will be open from 9 a.m. - 8 p.m. on Black Friday. The Squirrels Nest will be open Monday-Friday from 9 a.m. - 6 p.m. and Saturdays from 10 a.m. - 4 p.m. through the holidays.
"It's hard for us to believe that this will be our fifth season in Richmond," said Flying Squirrels Vice President & COO Todd "Parney" Parnell. "It seems like yesterday we were walking through The Diamond for the first time simply dreaming about what we could potentially build here. It is very important for us to celebrate what we have been able to accomplish at the ballpark, and in the community, with the tremendous fans that have made it all possible."
Fans will get their first look at the new logo at the 5th Annual Ballpark Warming Party on Saturday, November 9th. The logo will appear on the front cover of the 2014 Early Bird Pocket Schedule, presented by Verizon Wireless. It will also be featured prominently on the 2014 poster and magnet schedules. Additionally, the Squirrels' 2014 Team Calendar will feature a 5th season theme, highlighting a number of the players and moments that have made the team's first four years in Richmond remarkable.
Also included in the team's plans are a series of 5th Season giveaway items, which will be a part of the most expansive entertainment and promotional calendar to date. The Squirrels are also working with Brandiose to create a new "FS" logo as well as character artwork for their newest mascots, Victor the Viking and Captain RVA.
"We will always strive to keep things fresh and new, while maintaining the core beliefs and community commitment that are fans have come to expect," added Parnell. "We know they are really going to enjoy the new looks, events and overall celebratory atmosphere of the season."
Flying Squirrels Organizational Highlights to Date:
- Two-time Eastern League Attendance Champions (2010, 2013)
- Have welcomed a total of 1,784,133 fans to The Diamond (6,559 avg. - 272 dates)
- Placed among the top-3 teams in AA baseball in average attendance each year (30 total teams)
- Placed among the top-20 teams in all of minor league baseball in average attendance each year
- Had two executives named Eastern League Executive of the Year (Chuck Domino - 2010, Parnell - 2013)
- Todd Parnell named Baseball America Minor League Executive of the Year (2011)
- Had 19 players advance to play in the Major Leagues
- Won the Eastern League's Western Division Championship (2011)
- Made over 1,000 community appearances throughout the Richmond metro area
- Generated thousands of dollars for local charitable endeavors through ballpark and special events, event participation, ballpark auctions, etc.
Flying Squirrels 2014 season ticket packages are currently available. For more information or to purchase tickets, call (804) 359-FUNN (3866).