Capital OTB Launches New Promotional Vehicle

ALBANY, NY / (August 17, 2009) - Capital District Regional Off-Track Betting Corporation, today announced that on Tuesday August 18th at 12 noon they will unveil the newest weapon in their marketing arsenal the "Capital OTB BETMOBILE. at the Albany Teletheater. The idea to build this innovative "mobile branch on wheels" was green lighted this year by Capital OTB President/CEO John Signor.The exterior of this promotional vehicle is branded with a Capital OTB BETMOBILE logo and covered with a colorful horse racing themed graphic wrap. The interior is outfitted with large screen LCD televisions, a state of the art sound system and a fully interactive wagering terminals.The OTB BETMOBILE is scheduled to hit the road soon, making stops at local high traffic areas like shopping malls, state/county fairs, concerts, special events and sports venues. Future plans for the new vehicle also include community events, parades, Capital OTB promotional events and new branch/ EZBet grand openings.

Capital OTB Chairman of the Board, Marcel Webb said, "This BETMOBILE concept is a great way for Capital OTB to use a highly visible marketing tool to boost interest in the sport of horse racing and garner Capital OTB, brand exposure to a potential new market of horse racing fans."

"This type of promotional vehicle marketing allows us the ability to personify our brand's spirit, and reintroduce Capital OTB to a core of horse racing enthusiasts, while interacting with new target customers," said Sherm Hamel, Chairman, Capital OTB Marketing Committee

"With the support of the Capital District Off-Track Betting Board of Directors and the approval of the New York State Racing and Wagering Board, we created this new promotional touring vehicle to showcase the Capital OTB brand. The horse racing industry is currently experimenting with many different types of marketing techniques, and I feel that our BETMOBILE is a fun and innovative way for us to bring the thrill and excitement of horse racing to a whole new generation of Capital OTB fans." said John Signor, President /CEO of Capital District OTB.

About Capital District Off Track Betting Corporation. Capital District Regional Off-Track Betting Corporation was created in 1975 as a public benefit corporation to provide legalized wagering on horse racing and lottery products with all the profits distributed to local governments and the racing industry. Over the past 30 years Capital OTB has grown to 43 Off-Track Betting branches and 35 EZ Bet locations encompassing Columbia, Rensselaer, Greene, Albany, Cortland, Madison, Oneida, Herkimer, Fulton, Montgomery, Washington, Warren, Essex, Clinton, Franklin, St. Lawrence Counties, and the City of Schenectady in upstate New York.