IronPigs Add "Pee-nalty" Soccer Shootout Urinal Game
Coca-Cola Park, the first sports venue in the world to feature the revolutionary "Urinal Gaming System", will debut the "Pee-nalty" Soccer Shootout game for a limited time only during this year's FIFA World Cup which kicks off Thursday. The premise of the game is simple - use your stream to score as many goals as possible and help your nation win the World Cup. The 2014 FIFA World Cup begins on Thursday, June 12, with a match featuring the host nation Brazil battling Croatia. The month-long tournament - which features 32 nations from around the globe - concludes on July 13.
"Fans throughout the world refer to soccer as 'The Beautiful Game' and this brings a whole new meaning to that phrase," exclaimed IronPigs President & General Manager Kurt Landes. "Our fans that have fallen in love with these 'X-Stream Games' are really going to get a kick out of this one!"
For those that are unaware or simply need a refresher, Coca-Cola Park's Urinal Gaming System, which debuted in 2013, allows fans to interact with the world's only truly hands-free urinal game controller. The p-controlled video game systems are featured within all men's restrooms at Coca-Cola Park and are exclusively presented by Lehigh Valley Health Network to remind men about the importance of prostate health and talking with their doctor about getting screened when appropriate.
When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream. Algorithms then allow the user to engage with the screen by aiming in different directions to test their agility and knowledge. The "Pee-nalty" Soccer Shootout game is 100% intuitive and custom-built to provide a unique user interface along with an easy and seamless experience. Upon completion (an average of over 55 seconds according to published research) users receive their score and a code to enter. They can then view their position on the World Cup leader board or check the website to see how they stack up with the rest of that night's competition. High scores will be displayed in real-time across various videoboard displays within Coca-Cola Park throughout the World Cup.
The new "Pee-nalty" Soccer Shootout game will be featured for a limited time, beginning with the IronPigs next home game on Monday, June 16 and running through the IronPigs' Thursday, July 3 game at Coca-Cola Park. Great seats are still available for all upcoming games and can be purchased in-person at Coca-Cola Park (Monday-Friday 9 a.m. to 5 p.m.; Saturday 10 a.m. to 2 p.m.), by calling (610) 841-PIGS (7447) or online at ironpigsbaseball.com. Two brand-new seating areas, the "Hot Corner" and the "Bacon Strip" were recently added to Coca-Cola Park offering IronPigs fans the most unique and distinctive seating and hospitality areas in all of Minor League Baseball.
Coca-Cola Park has been among the most progressive venues in professional sports since its highly-acclaimed debut in 2008, receiving numerous honors and distinctions, including Ballpark Digest's "Ballpark of the Year" award and "Best Game Operations and Presentation" award as chosen by gameops.com. The IronPigs' revolutionary "Urinal Gaming System was chosen as the best in-game promotion in Minor League Baseball at last year's Minor League Baseball Promotional Seminar.
The IronPigs have the exclusive distinction of being the only team in Minor League Baseball to surpass 600,000 fans during every season since 2008 and are once again among the Minors attendance leaders to begin 2014. No franchise in Minor League Baseball has averaged more fans per game than the IronPigs since the club debuted at Coca-Cola Park in 2008.
Lehigh Valley Health Network includes four hospital facilities - two in Allentown, one in Bethlehem and one in Hazleton, Pa.; 11 health centers caring for communities in five counties; numerous primary and specialty care physician practices throughout the region; pharmacy, imaging, home health services and lab services; and preferred provider services through Valley Preferred. Specialty care includes: trauma care at the region's busiest, most-experienced trauma center treating adults and children, burn care at the regional Burn Center, kidney and pancreas transplants; perinatal/neonatal, cardiac, cancer care, and neurology and complex neurosurgery capabilities including national certification as a Comprehensive Stroke Center. Children's Hospital at Lehigh Valley Hospital, the only children's hospital in the region, provides care in 28 specialties and general pediatrics. Lehigh Valley Health Network has been recognized by US News & World Report for 18 consecutive years as one of America's Best Hospitals and is a national Magnet hospital for excellence in nursing. Lehigh Valley Health Network's Cancer Center is one of only 21 sites nationwide that partners with the national Cancer Institute's Community Cancer Centers Program. Additional information is available at lvhn.org and by following us on facebook.com/LVHealthNetwork and twitter.com/LVHN_MediaTeam.
The 2014 IronPigs baseball season is presented by Capital BlueCross