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MLB

Borowski and Pelicans take Carolina League awards

Pelicans win Female Executive of the Year, Marketing and Promotional Award, Complete Franchise
By Nathan Barnett
October 10, 2014

MYRTLE BEACH, S.C. (OCTOBER 10, 2014) - The Carolina League announced its first iteration of the league's Annual Awards on Friday, and the Pelicans took home three of the four honors. The club won the Complete Franchise Award and the Marketing and Promotional Award. Pelicans Senior Director of Community Development Jen Borowski was named the Female Executive of the Year. 

The League awards the Complete Franchise Award to a "complete" baseball franchise that has demonstrated franchise stability and significant contributions to its community and the League. As the winner from the Carolina League, the Pelicans are now nominated for the John H. Johnson President's Award, which is presented at the Winter Meetings.

The Pelicans reached franchise-highs in ticket sales, online ticket sales, per game attendance and sellouts. For the second straight season, the club was named a top 25 Stadium Experience by Stadium Journey-ahead of Bristol Motor Speedway, Churchill Downs, AT&T Park (San Francisco Giants), and AT&T Stadium (Dallas Cowboys). The same publication has awarded the TicketReturn.Com Field at Pelicans Ballpark the top stadium experience in the eight-team Carolina League for four straight years as well.

Giving back to the community continues to be a focal point for the team as well, which expanded its Play It Forward Community Initiative this past season. The club surpassed its 2013 total with over $465,000 in monies and man-hours from donations, fundraising, and community service. Pelicans staff members are active in over 20 different community service programs.

The Marketing and Promotional Award goes to the club that demonstrates outstanding and creative marketing and promotional efforts within its community, its ballpark (including non-game day events), in media and other promotional materials. As the winner, the Pelicans are the league's nominee for the Larry MacPhail Award.

The Pelicans had three nominations for Minor League Baseball's annual Golden Bobblehead Award and the Promotion of the Month Winner for April with Get Travoltafied Night. The team was also featured on CBS Sports Network's Minor League Game of the Week in a nationally televised game on July 3rd in a win over Winston-Salem. The season saw five nationally recognized promotions and/or events including: We Want [Russell] Wilson, Get Travoltafied Night, Prostate Cancer Awareness Night, #ReallyMark? #MiLB (Twitter campaign that went across MiLB, defending the industry against comments made by NCAA President Mark Emmert), and a viral video of Field Manager Joe Mikulik's ejection.

Borowski won the Female Executive of the Year, which is awarded to a woman who has made outstanding contributions to her club, the league, or to baseball. As the winner, she is now also a nominee for the Rawlings Woman Executive of the Year Award.

Borowski began her career with the Myrtle Beach Pelicans as in intern in 2009. After two seasons of working as a front office intern, Jen was given the opportunity to serve as Director of Promotions for the Pelicans. This past season she was promoted to Senior Director of Community Development, and the Pelicans have benefited with remarkable achievements in promotions and community engagement.   Borowski has implemented the Pelicans Newsletter, growing the list to over 15,000 fans and was a pivotal leader in the promotional success of the 2014 campaign.

In a two-year period, under Borowski's leadership, the Pelicans have raised over $850,000 in donations, community givebacks, volunteer time and in-kind services and made 125 community appearances during the 2014 season.

Borowski's career highlights include serving as the Director of Promotions for the Texas Rangers Exhibition Game in 2011, working both Regionals and Super Regionals for NCAA Baseball Games, winning 2011 Pelicans Front Office Employee of the Year, and leading two presentations at the MiLB Promotional Seminar over the last two years.

The final award of the year from the league, the Matt Minker Community Service Award, went to the Wilmington Blue Rocks.

The awards were determined by a vote of the member clubs. Teams could nominate other clubs or self-nominate. Each winner is the automatic nominee from the league for the corresponding MiLB Award.

The Pelicans return to TicketReturn.Com Field at Pelicans Ballpark in 2015 as they look to defend their Southern Division Championship Title. 2015 marks 17th season for the franchise and first as the Class A-Advanced affiliate of the Chicago Cubs. For information on tickets to see the Pelicans in 2015, please call (843) 918-6000, e-mail [email protected], or visit www.MyrtleBeachPelicans.com.