Isotopes Merchandise Among MiLB's Best-Sellers

The Albuquerque Isotopes were once again among the Top 25 teams in licensed merchandise sales for 2017 as announced today by Minor League Baseball.

The Isotopes were part of a record setting year for Minor League Baseball in licensed merchandise sales in 2017. The combined totals for all 160 Minor League teams in 2017 established a Minor League Baseball record with more than $70.8 million in retail sales.
"To rank among the best in Minor League Baseball is a great honor," said Isotopes General Manager John Traub. "Even after 16 years, the Isotopes brand and identity remains as strong as ever thanks to the tremendous support of our fans in Albuquerque, throughout the state of New Mexico and across the country. The Green Chile Cheeseburgers and Mariachis de Nuevo México have also been tremendous additions to our merchandise line."
The $70.8 million total marks a 3.6 percent increase over 2016's total of $68.3 million, which had been the highest total recorded since Minor League Baseball's licensing program began in 1992. The numbers are based on total licensed merchandise sales from January 1 - December 31, 2017, and include the 160 teams that charge admission to their games.
Twenty-one different Major League organizations were represented by teams on the list, including the Colorado Rockies, who placed two affiliates in the Top 25 (Isotopes, Hartford Yard Goats).
"Minor League Baseball team names and logos continue to be among the most popular in all of professional sports and our teams have made promoting their brand a priority for their respective organizations," said Brian Earle, Minor League Baseball's Chief Operating Officer. "The teams have done a tremendous job of using their team marks and logos to build an identity that is appealing to fans not just locally, but in some cases, globally as well."
Minor League Baseball's licensing partners, led by New Era Cap, 47 Brand, Bimm Ridder, Majestic/Fanatics, Original Retro Brand, Outdoor Cap and Nike, continue to support its growth through innovative designs that meet consumer demand.