MINOR LEAGUE BASEBALL PARTNERS WITH SNAPCHAT
August 21, 2024: On September 8th, Snapchat is coming to Everett as a part of their recently announced partnership with Minor League Baseball™ (MiLB™) to promote their “Less Likes, More Love” campaign to highlight how people use Snapchat to spread love. All 120 Minor League teams will host a Snapchat
August 21, 2024:
On September 8th, Snapchat is coming to Everett as a part of their recently announced partnership with Minor League Baseball™ (MiLB™) to promote their “Less Likes, More Love” campaign to highlight how people use Snapchat to spread love.
All 120 Minor League teams will host a Snapchat “Less Likes, More Love” theme night, including the Everett AquaSox on Septmber 8th. Fans can expect a feel-good game day experience spotlighting moments of togetherness during the game, including a Hug Cam videoboard feature encouraging fans to feel connected to those around them. AquaSox fans can also expect free giveaways courtesy of Snapchat.
“We're thrilled to partner with Minor League Baseball to bring the 'Less Likes, More Love' campaign to life in ballparks across the country,” said Emma Wakely, Sports Partnerships, Snapchat. “Snapchat is all about enhancing real-world experiences and helping people feel more connected, and there’s no better place to do that than at a baseball game. By creating moments of joy and togetherness—from our Hug Cams to the newly coined ‘hugouts’—we’re encouraging fans to share their love and make memories that go beyond the screen.”
Snapchat has also rebranded the home team dugouts as the ‘hugouts’ as a nod to the comradery and community found among teammates. The ‘hugouts’ will be featured in a weekly social content series across MiLB digital channels to capture these moments of joy and friendship.
The Hug Cam will continue to be an evergreen moment at every game for the remainder of the season to help spread the love with Snapchat.
ABOUT THE EVERETT AQUASOX: The Everett AquaSox are the High-A affiliate of the Seattle Mariners. Everett is a member of the Northwest League and has been a Mariners affiliate since establishing the AquaSox moniker in 1995. For updates on the 2023 season, community initiatives, and Webbly appearances follow the Frogs on Facebook, Twitter, Instagram, and TikTok, or visit our website, AquaSox.com. Flex tickets, ticket plans, group outings, and picnics outings can be purchased by calling (425) 258-3673 or visiting the AquaSox Front Office at 3802 Broadway.
ABOUT SNAP INC: Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.