Promotional schedule announced for inaugural WinterWorld at CarMax Park

RICHMOND, Va. – 804Live released its promotional calendar for the much-anticipated holiday destination WinterWorld presented by SERVPRO on Thursday afternoon, featuring memorable theme nights and community connections for the first-ever holiday celebration at CarMax Park.

All theme nights for WinterWorld can be found here.

The WinterWorld transformation is currently in progress leading into opening day Nov. 19 and continuing through Jan. 3. CarMax Park's winter destination will feature a stadium-wide holiday lighting display, a 12,500-square-foot outdoor ice-skating pond, a six-lane ice side, a 65-foot-tall Ferris wheel, a holiday retail village, seasonal food and beverage selections, the Below Zero 21-and-older lounge, the tallest Christmas tree in Richmond and visits from Santa and Mrs. Claus and many more unforgettable holiday experiences.

"We are excited for everyone to experience WinterWorld presented by SERVPRO this holiday season with a variety of special theme nights," said WinterWorld General Manager Cory Pearson. "Our strong community partnerships have created a calendar that will welcome every guest and see their traditions celebrated at CarMax Park."

Highlights of the promotional calendar include:

November 19: Opening Night Celebration - Step into the magic for the very first time! Guests can donate new winter clothing including hats, scarves, mittens and gloves at the front gates in partnership with SERVPRO to support the Salvation Army.

November 20: Movie Night

November 26: Thanksgiving - Keep the feast going and walk off the turkey with a night at WinterWorld presented by SERVPRO.

November 27: Movie Night

December 2: Paws and Claus presented by Woodfin - Your Home Team - Bring your pup and get their picture with Santa Claus for a dog-friendly night. Guests can donate new pet items at the front gates to support Richmond Animal League.

December 3: Celebration of Faith - Guests can gather around the SERVPRO Community Stage to enjoy uplifting musical performances throughout the evening.

December 4: Rivalry Frost-Off College Night and Movie Night - College students, staff and administrators can receive a 20% discount on admission with a valid college ID.

December 6: Light the Night - A Celebration of Chanukah - The celebration on the third night of Chanukah will feature a menorah lighting, Sunday service at 6 p.m., performances from local schools and organizations, kosher food, Chanukah activities and more.

December 9: Bon Secours Christmas Tree Lighting Celebration - Witness the illumination of CarMax Park's 45-foot Christmas tree, the largest live Christmas tree in Richmond.

December 10: Hometown Heroes Military, Health Care Workers and First Responders Night presented by Bon Secours - Active military, veterans, first responders, nurses and hospital staff can receive a 20% admission discount with valid identification. Guests can also nominate a deserving hero for on-site recognition.

December 11: Invierno Maravilloso in partnership with Virginia Hispanic Chamber of Commerce and Movie Night - CarMax Park transforms into a cultural showcase featuring traditional Latin music, performances and interactive activities.

December 17: Pride Night - Join Diversity Richmond, UGRC/Black Pride RVA, OutRVA and the City of Richmond for Sleigh, Queen! A night celebrating all families, all love, all the holiday magic.

December 18: Educator Appreciation Night and Movie Night presented by Virginia Lottery - Teachers, educators and staff can receive a 20% discount on admission with a valid school ID.

December 23: Red Cross Blood Drive - Every blood donor receives a complimentary admission ticket to WinterWorld presented by SERVPRO. Donations will be taken in the Atlantic Union Bank Lounge and guests can sign up in advance here.

December 24: Christmas Eve - Round out your last-minute shopping at the Vendor Village and spend Christmas Eve at CarMax Park.

December 25: Christmas and Movie Night - Bring the family for a Christmas celebration at WinterWorld presented by SERVPRO and catch a movie on the videoboard.

December 31: RVA NYE presented by Miller High Life - Ring in 2027 in the Atlantic Union Bank Lounge with an upscale evening featuring performances by Three Sheets to the Wind and DJ Ron. Ticket packages include complimentary beer, wine and sparkling wine, small bites and hors d’oeuvres, digital ball drop, champagne toast and a spectacular fireworks display over CarMax Park counting down to midnight. Ticket packages are on sale now by clicking here or by visiting carmaxpark.com. All RVA NYE packages include complimentary admission and parking to WinterWorld presented by SERVPRO.

January 1: New Year's Day and Movie Night

Every Friday from 6:00-7:30 p.m., guests can enjoy $3 12-ounce domestic draft beers, sodas and bottled water, plus watch a classic holiday movie on CarMax Park’s large videoboard. The full lineup of movies will be announced at a later date.

WinterWorld presented by SERVPRO will run from November 19 to January 3. Tickets start at $14.95 for adults and $9.95 for children ages 4-12, with prices varying by date and demand. Children ages 3 and younger are admitted free. Group tickets and group ticket discount options are also available. For more information on group tickets, please contact [email protected].

Tickets are available now at winterworldrva.com.

About 804Live:

804Live services public and private events for up to 14,000 people held at CarMax Park in Richmond, Va. 804Live is devoted to making CarMax Park a premier destination for locals and visitors in the Richmond region by making the facility a year-round entertainment venue. With an abundance of hospitality areas and unique spaces, 804Live can create unforgettable experiences for any event.