RoughRiders ink partnership with H-E-B
FRISCO, Texas (November 10, 2022) – In conjunction with new locations opening in Frisco and Plano, the Frisco RoughRiders and H-E-B have come to terms on an extensive, three-year partnership agreement. "We are thrilled to announce this long-term relationship with H-E-B,” said Scott Burchett, RoughRiders General Manager. “The RoughRiders and
FRISCO, Texas (November 10, 2022) – In conjunction with new locations opening in Frisco and Plano, the Frisco RoughRiders and H-E-B have come to terms on an extensive, three-year partnership agreement.
"We are thrilled to announce this long-term relationship with H-E-B,” said Scott Burchett, RoughRiders General Manager. “The RoughRiders and H-E-B share similar values of commitment to in-store and in-ballpark experience while providing top-notch service to our customers and communities. H-E-B is synonymous with Texas and we knew that they would make a great partner.”
This partnership includes naming rights to the berm area that stretches from left field to right-center field, dubbed the H-E-B Lawn Seats. Additionally, H-E-B becomes the official grocery store of the Frisco RoughRiders.
“We look forward to working with the Frisco Roughriders, both on and off the field, as we explore innovative ways to serve families and players across our community,” said H-E-B Group Vice President of Marketing and Financial Services Ashwin Nathan.
A Texas staple since the early 1900s, H-E-B has over 300 stores in more than 150 towns all across the state. Most recently, the grocery store opened a location in Frisco on September 21st and in Plano on November 2nd.
The Frisco RoughRiders won the 2022 Texas League Championship, their second title in franchise history. Season tickets for the 2023 season are already on sale for the 20th Anniversary Season. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team is celebrating its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 185 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Cole Ragans and Bubba Thompson. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].