RoughRiders, Xochitl sign tortilla chip deal

FRISCO, Texas (April 18, 2025) – The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a partnership deal with Xochitl.

As part of the partnership, Xochitl is now the Official Tortilla Chip of the Frisco RoughRiders and will be served everywhere tortilla chips are sold at Riders Field!

“Xochitl is thrilled to partner with the Frisco RoughRiders, a team that embodies the spirit and passion of our local community,” CEO of Xochitl Jolie Weber said. “As a proud Dallas-based brand, we are excited to support and collaborate with a hometown favorite. We look forward to this partnership and to sharing our love for great food and great baseball with the fans.”

Xochitl, a proud local company based out of Irving, Texas, is known for crafting tortilla chips and salsas inspired by authentic Mexican recipes passed down through generations. Renowned for their exceptional quality, Xochitl products are frequently ranked among the best in the country, thanks to their use of premium ingredients and time-honored cooking traditions that deliver an irresistible taste. Fans can enjoy Xochitl chips not only at Riders Field, but also at major grocery retailers nationwide and online at xochitl.com.

“We are incredibly excited to welcome Xochitl to Riders Field and have their offerings throughout the ballpark to enhance our food experience,” Scott Burchett, RoughRiders General Manager said. “Anytime we can team up with a local brand, it makes a partnership extra special, and that’s an important aspect of our new deal with Xochitl.”

The RoughRiders continue their series against the Amarillo Sod Poodles through the weekend, with first pitch at 7:05 p.m. for Friday and Saturday before a 4:05 p.m. game finishes the series on Sunday.

On Friday, April 18th, the Riders host Dallas Wings Night and Fireworks Friday before Pickleball Night on Saturday, April 19th along with Kids Run the Bases presented by Raising Cane’s. Celebrate Easter on Sunday, April 20th with a pregame Easter Egg Hunt and Bark in the Park paired with Kids Sunday Funday presented by Raising Cane’s.

For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team celebrated its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 210 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Evan Carter and Wyatt Langford. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].