Senior VP & General Manager Brad Taylor Named MiLB Executive of the Year

From MiLB.com:

EXECUTIVE OF THE YEAR -- Brad Taylor, Senior Vice President & General Manager, El Paso Chihuahuas (Triple-A Affiliate of the San Diego Padres)

A 29-year veteran of Minor League Baseball, Brad Taylor has spent the last 10 years leading the El Paso Chihuahuas to record-breaking heights since their inception in 2014.

After getting his start in professional baseball in 1995 as the Assistant General Manager of the River City Rumblers, Taylor moved on to successful stints with the Cape Fear Crocs (1996-2000), Trenton Thunder (2001-08) and Bowling Green Hot Rods (2009-13) before taking over as General Manager of the Chihuahuas in May 2013.

Over the last 10 years, Taylor has led one of the most successful franchises in Minor League Baseball, with the Chihuahuas being the top-selling merchandise brand in MiLB over that decade, and a MiLB-leader in ticket sales revenues and social media following.

In 2023, the Chihuahuas set club records in corporate partnership sales and group sales and saw a 13 percent increase in per game revenues from 2021 to 2023. The Chihuahuas ranked in MiLB’s top 10 in group revenue per game, individual game revenue, total attendance and average attendance.

The Chihuahuas have also been a philanthropic leader in the El Paso community under Taylor’s direction, raising nearly $500,000 this year through jersey auctions and 50/50 raffles. Since 2014, the Chihuahuas staff and the El Paso Chihuahuas Foundation have helped local organizations raise more than $1.5 million through in-stadium fundraising and have provided $1.2 million in monetary donations and $150,000 in in-kind donations. The Chihuahuas Volunteer Pack is an El Paso-wide volunteer force created to give back to the Sun City and surrounding region, with the Pack being made up of Chihuahuas fans, players, coaches and staff with the mission of making a positive impact in the community. In 2023 alone, the Pack contributed more than 450 hours of service to the area.

Taylor has been instrumental in Southwest University Park’s success as one of El Paso’s premier entertainment venues. Since its opening, the ballpark has been home to three professional international exhibition soccer matches, IBF Featherweight Boxing, the El Paso Marathon, the 2015 Gildan Triple-A Baseball National Championship game, the Way Out West Country Music Festival, the 2019 Triple-A Baseball All-Star Game and Home Run Derby and the 2019 Innovator’s Summit. The ballpark has also been a venue for concerts, weddings, business conferences and expos, 5K community races, high school baseball games and company galas.

As Senior Vice President for MountainStar Sports Group, Taylor assisted in hiring the El Paso Locomotive FC front office staff, helping supervise the sales and marketing efforts, team branding and the necessary facility enhancements at Southwest University Park to accommodate USL soccer.

Taylor has also become a community leader, serving as Chairman of the El Paso Chamber of Commerce Board of Directors and sitting on seven Boards of Directors: United Way of El Paso County, The Hospitals of Providence Children's Hospital, Downtown Management District, Border Youth Athletic Association, GECU Foundation, Sun Bowl Advisory Board, and El Paso High School Baseball Boosters. He also helps to grow the game as a volunteer youth baseball coach.

Taylor received a bachelor’s degree in Sociology from Randolph-Macon College in Ashland, Virginia, where he played baseball for four years as a second baseman, serving as team co-captain his senior year.

Taylor, and his wife, Jennifer, have two children, Braxton (a freshman at Texas Tech) and Parker (a sophomore at El Paso High School).

“Individuals are honored or recognized when organizations do consistently good things and I’m humbled to represent our organization, all of whom work daily with a mission and a purpose to be the best,” said Taylor. “Our team is why I was honored and I’m very fortunate to be in El Paso with the best ownership group and the best staff.”