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Double-A Affiliate
The Official Site of the Northwest Arkansas Naturals Northwest Arkansas Naturals

Naturals Front Office

FRONT OFFICE: (479) 927-4900 

TICKET HOTLINE: 1-877-444-2637


3000 Gene George Blvd.

Springdale, AR 72762

Front Office Staff

Justin is the Vice President/General Manager of the Northwest Arkansas Naturals.

He served as the team's Assistant General Manager for the first six seasons at Arvest Ballpark, after spending four seasons working with the Rich Baseball owned and operated Wichita Wranglers, before taking over for his first full season as General Manager in 2014. Justin served as Co-General Manager during the team's final season in Wichita before making the move to Springdale with the team in late 2007.

In 2017, Justin was promoted to Vice President of the Naturals. Also, in March of 2017, the Kansas City Royals gave Cole the 'Matt Minker Award,' which honors a member of the Royals organization who most exemplifies and displays over time, leadership, dedication and performance.

Justin grew up in Barker, NY and is a December 2002 graduate of the University at Buffalo. He began his career in baseball by serving as an intern with the Buffalo Bisons, then the Triple-A affiliate of the Cleveland Indians. The Naturals' parent club, the Kansas City Royals, is Justin's favorite baseball team and Justin is a devoted Buffalo Bills fan. Justin resides in Springdale with his wife Kristin, daughter Olivia, and son Carson.

Email: [email protected]

Mark came to Northwest Arkansas after spending the 2009 season as a Group Sales Assistant with the South Atlantic League Champion Lakewood BlueClaws, the Philadelphia Phillies' Class-A Affiliate. He served as an Account Executive for his first two seasons with the Naturals and as the Group Sales Manager for the 2012 season. Mark was named the Sales Manager of the Northwest Arkansas Naturals in May of 2013, Director of Sales in October of 2016, and Assistant General Manager in January of 2022.

Originally from New York City, Mark graduated Cum Laude from the University of Massachusetts with a degree in Sport Management and a minor in music. His first experience in the sports industry came as a summer intern for the Staten Island Yankees, the New York-Penn League affiliate of the New York Yankees.

Mark is an avid fan of the New York Mets, New York Giants, and the UMass Minutemen. He enjoys Northwest Arkansas and is happy to be a part of the community.

Email: [email protected]

A Waterloo, Iowa native, Dustin began working for the Northwest Arkansas Naturals in November of 2007. He was named Director of Marketing & Public Relations in October of 2016 after serving as the team's Marketing & Public Relations Manager since May of 2013. He has also served as an Account Executive as well as a Senior Account Executive for the team, while also overseeing group coordination at Arvest Ballpark during that time.

Dustin resides in Lowell, Arkansas with his family and is a proud graduate of the University of Iowa where he majored in Communications and minored in Sociology. His favorite teams include the Chicago Cubs, North Carolina Tar Heels, and of course, the Iowa Hawkeyes. When he is not at the ballpark, Dustin enjoys playing golf and fishing during his spare time as well as spending time with his wife Carly and their son, Pearson, and daughter, Vera.

Email: [email protected]

A Bentonville native, Morgan joined the Naturals in May 2007 and served as Merchandise Coordinator for the 2008 season before taking over as Business Manager in February 2009. In October of 2016 Morgan was named Director, Business Department and handles the business and financial operations for the Naturals as well as oversees the Naturals Team Store.

Morgan is a 2007 graduate of the University of Arkansas where she majored in Marketing and Political Science.

In addition to rooting on the hometown Razorbacks, she is a dedicated St. Louis Cardinals fan. When not at the ballpark, Morgan enjoys spending time with her husband Danny and their three kids.

Email: [email protected]

Brock is the Director of Ballpark Operations at Arvest Ballpark.

He joined the Naturals in 2013 after working for the Buffalo Bisons in 2012 and previously served as the club's Head Groundskeeper. Prior to joining the Bisons, Brock spent two seasons with the Louisville Bats and also has worked at Camelback Ranch, the Spring Training home of the Los Angeles Dodgers and Chicago White Sox.

A 2011 graduate of Michigan State with a degree in Sports Turf Management, Brock is from the small town of Tekonsha, Michigan and enjoys spending time with his wife, golfing, and rooting for the Spartans, Detroit Tigers and Cincinnati Reds.

Email: [email protected]


Bob Rich, Jr. - Owner/President

Mindy Rich - President, Rich Entertainment Group

Joseph W. Segarra - Chief Operating Officer, Rich Entertainment Group

Mike Buczkowski - President, Rich Baseball Operations


Adam joined the Naturals in 2017. A native of Memphis, TN, Adam received his Bachelor's degree in Communications from the University of Memphis in 2013. Adam also received a Master's degree from Sacred Heart University in Sports Communication and Media in 2016.


Prior to joining the Naturals, Adam was a Creative Services Assistant with the Bowling Green Hot Rods, the Single-A Affiliate of the Tampa Bay Rays. He has also worked as a Production Intern for One World Sports and a Production Assistant with Bellator MMA. Adam has also spent time working for the Sacred Heart University Athletic Department and the NEC Network to help broadcast basketball and volleyball games.


In his free time, Adam's hobbies include playing video games, fishing, and watching sports. His favorite teams are the New York Mets, the Nashville Predators, the Tennessee Titans, the Memphis Tigers, and the Sacred Heart Pioneers.


Email: [email protected]

Stephen joined the Naturals during the 2021 season and maintains the playing surface at Arvest Ballpark.

Email: [email protected]

Matt, our Ticket Office Manager, began his career with the Naturals as a Street Team intern during the 2011 season before being hired on full-time as an Account Executive in 2012 after another internship with the Lakewood Blue Claws.

He is from Basehor, Kansas and is a graduate of Kansas University. He is a fan of New York style pizza, the color blue, and Eric Church. In his spare time he enjoys traveling the country, visiting zoos and aquariums, watching the Missouri Tigers lose and cheering on the Royals, Chiefs, and Las Vegas Golden Knights. As a diehard fan and Kansas native, Matt will forever cherish the Royals 2015 World Championship and the Kansas City Chiefs Super Bowl Championship.

Email: [email protected]

Danny is the Clubhouse Coordinator at Arvest Ballpark for the Kansas City Royals.

He originally joined the team in Wichita as a batboy at age 14 and has been affiliated with Minor League Baseball and the Kansas City Royals ever since. During the offseason he works with the Royals assisting with clubhouse operations during Instructional Ball and the Arizona Fall Leagues at their Spring Training facilities in Surprise, AZ.

An Andover, KS native, Helmer graduated in May 2008 from the University of Oklahoma and is a die-hard Sooners fan. He also roots for the Royals, Kansas City Chiefs, and Oklahoma City Thunder and when he's not at the ballpark, he enjoys spending time with his wife Morgan and their three kids.

Email: [email protected]

Amber joined the Northwest Arkansas Naturals as an Account Executive following the 2021 season after serving as a Seasonal Sales Associate with the club during the year.

Email: [email protected]

Tim joined the Naturals during the 2021 season and is an Account Executive with the club. He previously spent time with the Orem Owlz before moving with his family to Northwest Arkansas.

Email: [email protected]

For immediate assistance, please call (479) 927-4900 or email [email protected]