Yard Goats to Become Los Chivos

Yard Goats Will Play Three Games as Los Chivos de Hartford This Season
Players Will Wear Los Chivos Caps & Jerseys in Nod to Connecticut's Strong Latino Population
(Hartford, CT) The Hartford Yard Goats Baseball Club, the Double-A Eastern League affiliate of the Colorado Rockies, announced that it will play three games as Los Chivos de Hartford this season, in a nod to Connecticut's strong Latino population. The name, which translates from Spanish as "the Goats of Hartford", is part of Minor League Baseball's Inaugural Copa de la Diversión campaign which celebrates MiLB communities' multi-cultural fans. Players will wear specialty jerseys and caps during the three games, and all marketing, branding, and in-stadium promotions that night will reflect the Los Chivos brand.
"The Yard Goats have led the charge in recognizing our large Latino fan base" said Yard Goats General Manager Mike Abramson. "From our Spanish-language radio broadcast, Spanish-language pocket schedules, Spanish-language social media accounts, to Roberto Clemente's retired number in the outfield, we work to ensure Dunkin' Donuts Park feels like home to all our fans."
"Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day," said Kurt Hunzeker, Minor League Baseball's Vice President of Marketing Strategy and Research. "When we introduced 'It's Fun to Be a Fan' and 'Es Divertido Ser Un Fan' last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams' commitment to their communities and MiLB's unique brand of fun."
The team will play as Los Chivos de Hartford on June 2^nd, July 17^th, and August 24^th. The latter date will also be the organization's annual Roberto Clemente Celebration game. Tickets are now on sale and may be purchased on the Yard Goats website (yardgoatsbaseball.com), over the phone (860-246-4628) or in person by visiting the Click It or Ticket Box Office at Dunkin' Donuts Park.
CONTACT:
Mike Abramson
Hartford Yard Goats
860-240-5501
[email protected]

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