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Promo Preview: 'What Could Have Been'

Celebrating the weekend's would-be Minor League genius
July 16, 2020

Promo Preview, a roundup of top Minor League Baseball promotions, debuted in 2006 and has appeared on MiLB.com in various shapes and forms ever since. Today marks the debut of a wholly unprecedented iteration of this long-running column: the "What Could Have Been" edition. What follows is a full-to-bursting and

A puzzling development in Charleston

RiverDogs go down and across for Crossword Night promotion
March 3, 2020

When it comes to what the Charleston RiverDogs have planned for April 26, you'll have to fill in the blanks. That Sunday, a 5:05 p.m. ET contest against the Augusta GreenJackets, will be Crossword Puzzle Night at the RiverDogs' home of Joseph P. Riley Jr. Ballpark. The Class A New York

Legends to become Royals with cheese

Kansas City affiliate unveils spreadable beer-based identity
February 26, 2020

Start spreading the booze. On Wednesday, the Lexington Legends revealed their first-ever alternate food identity. From Aug. 13-15, the Class A Kansas City Royals affiliate will suit up as the Kentucky Beer Cheese at their home of Whitaker Bank Ballpark. 

Coupe de 'Ville: Jumbo Shrimp ready to ride

Jacksonville "shoots for the moon" with toy car-themed promotion
February 20, 2020

This is the third article in a multi-part series detailing the evolution of the Jacksonville Jumbo Shrimp's 2020 promotions schedule. To read the first installment, click here. For the second installment, click here.  When MiLB.com last spoke with Jacksonville Jumbo Shrimp promotions director David Ratz, he remarked that he had been "going

A season of remembrance in Oklahoma City

Dodgers commemorating 25th anniversary of downtown bombing
February 18, 2020

On April 19, 1995, Oklahoma City was changed forever.At 9:02 that morning, a truck packed with explosives was detonated outside the Alfred P. Murrah Federal Building. The Oklahoma City bombing, which claimed 168 lives, is the deadliest domestic terror attack in the history of the United States.   At a news conference

When Minor League promos go wrong

In summing up ballpark failure, the possibilities are endless
February 6, 2020

If you work in a Minor League Baseball front office, then you are intimately acquainted with feelings of failure. Over the course of 70 home games per season, not everything will go as planned.When it comes to promotions, in particular, the awry is inevitable. Theme nights, giveaways, fireworks, celebrity guests