RoughRiders, Hiland Dairy sign partnership deal

FRISCO, Texas (May 8, 2026) – The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a new partnership deal with Hiland Dairy, a farmer-owned dairy company founded in 1938.

As part of the partnership, Hiland Dairy has become the naming rights partner of the Sweet Spot concession stand, the Official Dairy and Water Partner of the Frisco RoughRiders and will sponsor a Youth Backpack Giveaway on May 10th as part of Kids Sunday Funday presented by Raising Cane’s.

“As Hiland Dairy continues to grow throughout the state of Texas, we are proud be able to partner with the Frisco RoughRiders and have the opportunity to introduce our fresh, healthy dairy products to families across North Texas,” said Mike Leibacher, General Manager, Dallas. “The RoughRiders and Hiland Dairy are both recognized as the standard of excellence, and we are extremely excited about this partnership and how it will provide a platform for our brands to be seen side by side through the coming years.”

Hiland Dairy has locations across eight states and provides dairy products, such as butter, cheese mike and more; but also carries water and fruit juices. They aim to set high standards in quality control, never settling for less than the best they can offer. To find a location near you, click here.

“We are thrilled to bring on Hiland Dairy as a partner, helping to expand our concession offerings at Riders Field,” Scott Burchett, RoughRiders General Manager said. “Together, Hiland Dairy and the RoughRiders can continue to push the standard for our dairy offerings at the ballpark and continue to provide the best options for fans.”

For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team celebrated its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 210 former RoughRiders players have gone on to play Major League Baseball including current Rangers Jack Leiter, Evan Carter and Wyatt Langford. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].