The Ogden Raptors have updated their look, bringing modern flair to a creature with roots in the Cretaceous era.
"We didn't want to completely change our identity," said Raptors president Dave Baggott. "We wanted to keep the silver 'O' and wanted to keep it slanted a little bit to give it motion. [Mascot] Oggie's on the run."
The new logo, unveiled during the last homestand of the season, will be featured on the team's home and away caps. The Raptors, a Pioneer League entity since the 1994 season, are the Rookie-level affiliate of the Los Angeles Dodgers.
"We're not going to change the uniform, we didn't want to make it a 1,000-percent change overnight," said Baggott. "We've got the home cap, which is all Dodger blue with a white button. The road cap is Dodger blue with a gray visor and a white button on top."
The team also introduced an alternate logo -- reserve claws, if you will -- featuring a raptor talon emerging from within the "O."
"The original concept was that we had the tip of the raptor claw dipped in blood, and then there was a drop of blood at the bottom of the cap," said Baggott. "I thought it was very cool. But then some of our shareholders, and not to mention my 11-year-old son, said that it wouldn't be very family-friendly. But I reserve the right to have one made for myself."
The new logos were designed by Jeremy Maxwell, an artist with the New Era cap company.
"I asked New Era what it would cost me, and they said, 'free.' I was shocked. Why free?" said Baggott. "They told me that they're the ones who help sell the hats, so they make money on that end. ... [New Era] was fantastic from start to finish. I would recommend them. Why wouldn't I want the company that's going to sell the caps to be a part of the branding process?"
For now, however, the Raptors have no caps to sell. An initial batch of 48 sold out at the team store over the weekend, and now they're waiting for more. Baggott said that, in the meantime, he'd be working to spread the word about the new logo.
"We want people to know that Oggie is on the move, he's on the prowl, he's looking for something to hunt. In baseball terms, that means we're in the hunt for a championship."