Rocket City Trash Pandas Announce Partnership with Pepsi
By Rocket City Trash Pandas | May 23, 2019 2:44 PM
MADISON, Ala. - The Rocket City Trash Pandas and Buffalo Rock Company-Pepsi have announced a long-term strategic partnership to include non-alcoholic beverage exclusivity and stadium sponsorships. The Trash Pandas have Pepsi, as the exclusive non-alcoholic provider of beverages for their new stadium opening in 2020.
"Buffalo Rock-Pepsi is a company that aligns perfectly with our values and approach to deliver a fun, affordable family experience," said Ralph Nelson, Trash Pandas CEO and Managing Partner. "We have been so impressed with the entire leadership team at Buffalo Rock-Pepsi and they've been with us at every major BallCorps event, long before this partnership was formalized. With over 35 years serving North Alabama, Buffalo Rock has consistently demonstrated their commitment to this community, so we are so happy to be their partners."
As part of the agreement, Buffalo Rock Company-Pepsi has been named a Founding Partner of the Trash Pandas and the new stadium. The Pepsi brand and logo will be prominently featured throughout the stadium, and the main entry gate where over 500,000 annual visitors will enter the venue will be known as Pepsi Gate.
"The community's excitement as evidence in the Rocket City Trash Panda's success in branding and merchandise sales, fuels our confidence in this being a great opportunity for both parties" said Matthew Dent, President and COO for Buffalo Rock Company-Pepsi. "Our company is known for keeping families and community its focus. And, by becoming a strategic partner with a team bringing baseball back to North Alabama, we will be able to continue fulfilling our mission in the community for years to come."
About Rocket City Trash Pandas
The Rocket City Trash Pandas are a MiLB team in the Southern League, located in Madison, Alabama. Owned by BallCorps, LLC, the Trash Pandas will begin play in Spring of 2020. The team's stadium is currently under construction and located in the heart of Town Madison - North Alabama's premier commercial-residential development. The Trash Pandas have broken major branding and merchandising records for a new MiLB franchise, setting a new standard for excellence in Minor League professional sports. The Trash Pandas have also attracted unprecedented interest and fan engagement across the United States, as well as globally. To learn more about the Trash Pandas, visit trashpandasbaseball.com
About Buffalo Rock Company
Buffalo Rock Company is one of the nation's largest privately held, family-owned Pepsi and Dr Pepper bottlers. The company employs more than 2,100 employee-partners who service a population of more than seven million consumers throughout Alabama, western Georgia and the panhandle of Florida. James C. Lee III, chairman of the board and CEO, and fourth-generation Lee, leads the locally focused company that has been in business for more than 118 years. The company continues to evolve its operations and brand portfolio to meet the needs of the ever-changing beverage and snack consumer. For more information about Buffalo Rock Company, visit buffalorock.com.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.