Yard Goats Partner with The Latino Way to Promote Initiatives in Spanish

By Hartford Yard Goats | February 20, 2017 10:19 AM ET

(Hartford, CT ) The Hartford Yard Goats Baseball Club, the Double-A Eastern League affiliate of the Colorado Rockies, has announced a partnership with The Latino Way; a marketing and media group specializing in Hispanic marketing, advertising and publishing.

The Latino Way will provide the Yard Goats with consultation on a wide variety of issues including pocket schedules in Spanish that will be distributed throughout the Greater Hartford Area, traditional media & grassroots marketing partnerships, and efforts to ensure Dunkin' Donuts Park is viewed as a community benefit for all residents of Connecticut and Western Massachusetts. The Yard Goats previously announced all home games will be broadcast in Spanish through a partnership with iHeartMedia and WPRX 1120AM.

"The Latino Way has been invaluable in helping us to round out our marketing efforts, and ensure that our message is reaching all residents and fans", said Yard Goats Owner Josh Solomon.

 "We are thrilled to help build excitement for the upcoming baseball season, the Yard Goats and the Dunkin' Donuts Park." added Maria Lino, Principal at The Latino Way. "Baseball is part of the Latino culture as is evident in the major leagues. We have many reasons to celebrate baseball's arrival in Hartford."   

In addition to The Latino Way, the Yard Goats previously announced partnerships with three marketing agencies: Coursey and Company, Elkinson & Sloves, and Mintz + Hoke.  

The Yard Goats will play 70 home games at Dunkin' Donuts Park in 2017. The home opener is on Thursday, April 13th (7:05 PM) against the New Hampshire Fisher Cats (Toronto Blue Jays affiliate). Season tickets, ticket packages, group and hospitality tickets and luxury suites are now on sale by calling the box office at 860-246-4628. Individual tickets will go on sale March 14th.

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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