Flying Squirrels, VCU & Elephant Auto Insurance Add New Diamond Marquee

New Marquee and Digital Message Center Coming To Boulevard

Flying Squirrels VP Todd "Parney" Parnell (left), Richmond Mayor Levar Stoney (left middle), Elephant Dir. of Marketing Greg Minkler (right middle) and VCU Baseball Head Coach Shawn Stiffler (right), break ground on new digital marquee at The Diamond.

By Richmond Flying Squirrels | March 14, 2017 1:45 PM ET


RVA - The Richmond Flying Squirrels, Virginia Commonwealth University and Elephant Auto Insurance broke ground Tuesday afternoon on construction of a new marquee and digital message center outside The Diamond. The top portion of the new marquee (pictured here) reads "The Diamond" with the Flying Squirrels, VCU and Elephant logos underneath. The new marquee will replace the antiquated static marquee that has been in front of The Diamond since the ballpark was built in 1985.

The lower tier of the marquee features a digital message center with 39 square feet of space in 16mm RGB. The marquee will display news, promotions and information while being highly-visible to 44,000 daily passengers along the Boulevard (source: The marquee was designed and created by Virginia-based Holiday Signs in Chester and will be operational in advance of Opening Day, April 6, at The Diamond. Tickets for Opening Day with three-time MLB All-Star David Justice are on sale now at  

"We are excited to partner with both the Richmond Flying Squirrels and VCU on the construction of this new marquee," said Greg Minkler, Marketing Director of Elephant. "Here at Elephant we understand how important our role in the community is, not only for our success, but Richmond's success as well. Our partnership further demonstrates our commitment to the Richmond community, and our desire for a long-lasting partnership for many years to come."

The Diamond is home to both the Flying Squirrels and VCU baseball. VCU hosts more than 40 games and events at the facility each year, starting with practice in January. The Flying Squirrels operate from The Diamond year-round and play 70 home games each season. Additionally, the Flying Squirrels host numerous community events and meetings at the ballpark throughout the year.

About Elephant Auto Insurance

Founded in 2009, Elephant Auto Insurance is a direct-to-consumer insurance company offering auto, home, motorcycle, and life products to customers. Elephant prides itself on providing quality services and great prices. Headquartered in Richmond, VA, Elephant is a wholly owned subsidiary of Admiral Group, plc, one of the leading insurance companies in the United Kingdom. Elephant believes people who like what they do, do it better and therefore encourages a climate of individual contributions, long-term commitment and profitable growth within the organization. Elephant was named one of the 2016 Best Places to Work in Virginia and awarded the 2015 Stevie Award for the success of their contact center. To learn more about Elephant or to get an insurance quote go to, or call 1-855-ELEPHANT.

The Flying Squirrels are the Double-A affiliate of the San Francisco Giants. Season tickets, mini plans and group ticket packages for the 2017 season are available by contacting the Flying Squirrels box office at 804-359-FUNN (3866). Three-time MLB All-Star David Justice will throw out the ceremonial first pitch on April 6.  



This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

View More