FORT MYERS, FL (September 2, 2010) - The Fort Myers Miracle unveiled today new official team logos and team uniforms to be worn during the 2011 season. This is the first major change to the look of the franchise since 1999, when full color was added to the palm tree sprouting out of the "M" in the logo.
The main change lies in the alteration to the primary "Miracle" script. The font change also brings about a change to the "M" which is now extended below the name.
The Miracle will also have a new secondary logo that features the new "Miracle" script over a beach setting that gives the identity a strong connection to Southwest Florida.
The new uniforms will feature hats that are a lighter shade of navy blue than is currently being worn. The uniforms will also be without pinstripes for the first time since 1993 and feature the current Minnesota Twins logo on the left sleeve.
Next season will also see the introduction of a batting practice/alternate jersey that will be red in color. A batting practice only hat will be red with a blue bill.
"As we head into our 20th season in SW Florida, we are excited to unveil a fresh new look that will still be familiar to Miracle fans. We are really pleased with the new look to our logo and uniforms, and we hope Miracle fans will enjoy it as well" said Miracle General Manager Steve Gliner.
The Miracle contracted with Studio Simon to develop the new identity. Studio Simon worked with Major League Baseball Properties on the Minnesota Twins recent brand identity update. Studio Simon has done over 50 team identity projects.
Fans will be able to sport the new Miracle apparel and hats when they become available later in the fall. The remaining Miracle merchandise with the current logo, including game worn jerseys, is still available for a limited time.
As the leader in minor league baseball identity development, Studio Simon has teamed with over 60 affiliated and independent clubs in 20 leagues on the development of complete brand identity systems and/or numerous other projects to help support and build those brands.
Along with the work they do directly with teams, Studio Simon works extensively with the Minor League Baseball office on the league's major branding initiatives. Recent and past projects have included the brand identity systems for each of the Baseball Winter Meetings since 2003, the league's official resource guides and marketing campaigns, and the official Opening Day logos for use by all of the league's 160 clubs.
In addition to their work in the world of minor league baseball, Studio Simon's extensive, international list of clients encompasses virtually the entire sports landscape, including football, basketball, hockey, golf, horse racing, track and field and more, and they have worked directly with leagues and teams to brand the sporting world's biggest events and finest venues.
Their portfolio of work in the aforementioned areas includes the official marks for two Super Bowls and two NFL Pro Bowls, as well as the venue graphics for Dodger Stadium, the venue mark for Philadelphia's Citizens Bank Park and the commemorative logo for the final season at the Hubert H. Humphrey Metrodome.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.