Cencerros Increíbles de Aberdeen ties into the rich history of Latin American culture and music using the percussion instrument "the cowbell". It connects generations and crosses borders with the multifaceted sounds of different musical styles; salsa, merengue, bachata, cumbia, reggaetón and others to the traditions and vibrancy of the Latin American heritage. IronBirds fans use "Cal" bells at our games to show their support and excitement to the players - just like so many Latinos who support the growth and future success of Aberdeen.

Ajolotes (Axolotls in English) are the only amphibian species that retain their aquatic traits throughout their evolution, enabling them to thrive both on land and in water. This unique characteristic makes them a perfect symbol of our local community. The Ajolotes Copa brand embodies the inclusive Kannapolis culture, which allows our Hispanic community to embrace American traditions while preserving their rich Hispanic heritage. The axolotl, native to a specific region in Mexico once home to the Aztec Empire, is reflected in the vibrant, colorful style of the Ajolotes branding.

Starting in 2025, the Tides will play Copa de la Diversion games as the Caballitos del Mar - Spanish for “Seahorse,” creating a natural fit with team's primary logo, which features a seahorse, many of which can be found in the waters of the Chesapeake Bay surrounding the cities of Hampton Roads. Caballitos del Mar de Norfolk was developed locally in partnership with the Chamber for Hispanic Progress and features a seahorse depicted in the highly respected sugar skull design, with vibrant colors. In addition to being native to Hampton Roads, the seahorse is also important to Hispanic culture both environmentally and economically.

Last year, the world fell in love with our esteemed flightless bird, Julius, the Emperor Penguin. In 2025, the beloved mascot serves as an icon of communal bonding through our alter-ego, "Los Pingüinos". Inspired by Mexican folk art and Dia de Los Muertos symbolism, Rome's new Copa de la Diversion identity connects with the city's Latinx community and unites us under the umbrella of baseball.

The City of Stockton is named as one of the most racially and ethnically diverse big cities in the United States, and 45% of Stockton's population is Hispanic or Latino. With origins from Mexico, the Michelada - or chelada - has many diverse flavors just like the diversity we celebrate here in the city of Stockton. The michelada's vibrant colors, bold taste, and firery kick represent the diversity within our city. Micheladas are viewed as a way to bond with friends, family, and strangers in Hispanic Culture similar to the atmosphere The Stockton Ports desire to create in our ballpark on a nightly basis.

The Houston area is steeped in the traditions of modern-day rodeo, a spectacle that has deep roots in ‘Charrería’ and the Hispanic tradition of rodeo. The unsung protectors and stars of this event are the ‘payasos del rodeo,’ or ‘rodeo clowns.’ Wearing clown makeup and bright colors while entertaining the crowds in between events is a piece of the payasos del rodeo's job, but the real core of their existence is to protect the bull riders and help corral the angry toros after they’ve bucked their riders. The ’Payasos del Rodeo’ identity is a way to celebrate the unsung heroes of the rodeo and the incredible contributions of the Hispanic community to the birth, growth and continued success of rodeo in southeast Texas and around the country.

El Humo translates to "the smoke", a nod to the iconic brick smokestacks that put Winston-Salem on the map, thanks to R.J. Reynolds. Today, Winston-Salem's evolution into the City of Arts and Innovation highlights the thriving Hispanic and Latin-owned businesses that fuel the community's entrepreneurial spirit. Each element of the "El Humo" brand holds significance - the smokestacks create the "H" for Humo, and the vibrant colors celebrate the rich traditions and lively spirit of the Hispanic culture.

The Wisconsin Timber Rattlers are bringing the Udder Tuggers into Copa de la Diversion as Granjeros de Wisconsin! Granjeros, the Spanish translation of “Farmers”, celebrates the contributions of dairy farmers and those of Hispanic heritage to the great state of Wisconsin with this amazing alternate identity

Cencerros Increíbles de Aberdeen ties into the rich history of Latin American culture and music using the percussion instrument "the cowbell". It connects generations and crosses borders with the multifaceted sounds of different musical styles; salsa, merengue, bachata, cumbia, reggaetón and others to the traditions and vibrancy of the Latin American heritage. IronBirds fans use "Cal" bells at our games to show their support and excitement to the players - just like so many Latinos who support the growth and future success of Aberdeen.

Unique and fun promotions have always been synonymous with the Akron RubberDucks, and the “Perros Calientes” identity continues that tradition with a nod to the Hispanic community in the Greater Akron area. With Hot Dogs being a ballpark favorite among fans, “Perros Calientes” pays homage to the tremendous atmosphere of superb food and affordable, family fun at Canal Park, the home of the RubberDucks.

Mariachi bands, like baseball, provide the colorful soundtrack of people's lives. Mariachis represent celebrations and shared experiences for family and friends; the very fabric of Minor League Baseball. By re-branding to the "Mariachis," the team honors the function of these musicians, celebrates their heritage, and provides a communal bonding experience over dance, attire and music.

When deciding on an Altoona Curve COPA Identity, 'Peces Dorados' made the biggest splash! Translating to 'Gold Fish', this rebranded identity celebrates the rich history of Hispanic culture in baseball while paying homage to a fan favorite mascot in Curve, PA, Al Tuna!

A celebration of fun, self-expression, and creativity, "Pointy Boots" which originated in North-Central Mexico and made their way into Texas, rose in popularity with the progression of tribal-guarachero music. The moniker honors both Amarillo's young and active hispanic population and the community's centuries-old rich heritage.

The story of Latin baseball player "Diamantes" mirrors that of countless others who flocked to Arkansas in search of the state's rich diamond deposits and American Dream. While playing in historic Hot Springs, Diamantes would frequent nearby diamond hot spots consistently enough to earn the moniker. According the story, Diamantes' voyage for fortune came to an abrupt halt when he mysteriously vanished in search of the precious stones.

Pavos Salvajes is a nod to South Carolina’s official State Wild Game Bird, the wild turkey. Some members of the wild turkey family have come from Mexico and Central America for more than 500 years and stand out with their blue heads and colorful feathers, a perfect inspiration to bring Los Pavos Salvajes de Augusta to life.

From the modest beginnings of a family kitchen in rural Mexico, the paleta was first created in Tocumbo, Michoacán, in the 1930s. More than a popsicle, paleta is loaded with whole ingredients and carry the creativity often found in Latin culinary selections. (Flavors like goat’s milk caramel and spicy chile mango highlight the versatility of the beloved frozen treat.) Parlors that serve paleta often carry the name Michoacana and have popped up all over the United States, including South Beloit, Rockford and other parts of the Stateline region.

Playing an important role in the folklore of South America, the condor is a symbol of wisdom, power and health. Watching them soar as they patrol the Andes mountains with their long wingspan inspires awe. Los Cóndores de Binghamton, like their namesake, are majestic, graceful and athletic, calling the hills of Binghamton and its surroundings home. Wearing red, yellow and bright blue uniforms, Los Cóndores honor the flags of Venezuela, Colombia and Ecuador.

Bradenton's proximity to the Floridian Gulf Coast makes the region ripe with centuries-old stories of conquistadors and other seafaring explorers. To better connect the region's maritime history to its robust, large Hispanic community, the Babanegras ("Black Beards") moniker came to light. The identity will be partially brought to life through Marty the Marauder, the region's most famous contemporary Babanegra.

Brooklyn is more than a place, it's a mentality: an air of confi­dence, bordering on cockiness; a feeling of pride and of certainty in the borough's originality; That feeling of invincibility is why the team chose to be known as the "Jefes," or "Bosses," with the borough's greatest monument, the Brooklyn Bridge, prominently featured as the crown jewel of this powerful identity.

The ‘Luces de Buffalo’ (Lights of Buffalo) is a celebration of Buffalo’s historic role in the Pan-Americanism movement of the early 20th century and the 1901 Pan-American Exposition (World’s Fair). Buffalo was given the nickname the ‘City of Light’ as one of the first major cities to fully embrace electricity, which was on display during the Pan-American Exposition. Taking place shortly after the Spanish-American War, the Exposition also re-affirmed the friendship among the countries from North, South and Central Americas and recognized the independence, cultures and developing growth of the many nations of the Western Hemisphere. The Taino symbol of sun/light in the logo helps illuminate the many Hispanic cultures that continue to shine throughout Western New York since the Exposition.

In conjunction with the team's Dia de los Muertos celebrations, Carolina's sugar skull fish represents its "Pescados" alter ego that labels a Mudcat after it has been removed from the water. The "Pescados" will celebrate the rich Mexican culture found throughout the Carolinas, enabling families and friends to unite in holiday celebrations.

Granos literally means grain or corn, or in this case kernels. Los Granos de Cedar Rapids feature the bright, celebratory colors of yellow and purple, representing the yellow corn of summer as well as the harvest corn for decorating in the fall with the darker purple and oranges that come out then -- a fun way for us to show pride in Latino heritage with the brightest and most meaningful colors we could find. Viva Los Granos!

Charleston, South Carolina's "Holy City" nickname stems from the community's diversity in religious and national backgrounds. The RiverDogs take pride in their community's diversity and establishing "The Joe" as a universally-welcoming spot. Charleston's "Perros Santos" identity, which translates to Holy Dogs, stands to celebrate the Lowcountry's growing Latino population through its logo's Día de los Muertos color palette.

Paying homage to its longstanding Knights moniker, Charlotte's "Caballeros" reflects the city's Latino population, which has played a significant role in the city's massive population growth over recent years. Caballeros, which shares a definition of "gentlemanly horseman," ties in seamlessly to the Queen City's identity and team's future plans to celebrate its Latino communities.

Connecting Chattanooga's stunning mountainous terrain to its growing Latino community, the team's Montañas moniker parlays its full-time brand towards a more diverse audience.

Boasting a desire to better represent the Chesapeake Bay area, Chesapeake's "Cangrejos Fantasmas de Chesapeake" identity came to light after research presented the existence of the small, yet active Atlantic Ghost Crab species in the bay.

To celebrate South Carolina's multi-ethnic Latino population, Columbia adopted the universally beloved "Chicharrones" identity. The multi-faceted, translatable pork dish, traditionally featuring pork belly or rinds, reaches across cultural lines to create a universally sought-after dietary staple. Chicharrones promote community gathering and experience sharing, foundations upon which the Fireflies are built.

A tribute to its city's namesake in Christopher Columbus, the Columbus "Veleros" serve as a direct translation from its full-time Clippers moniker. The ship identity commemorates Columbus's voyage across the Atlantic.

Dia de los Muertos, also known as Day of the Dead, is a celebration of life to those that observe it. Dating back over 3,000 years ago, Dia de los Muertos is a cherished opportunity to remember those who've passed away. Dia de los Hooks fuses two of Corpus' most culturally meaningful activities in a Day of the Dead observance and the region's favorite sport, baseball. Fans are guaranteed to be fully immersed in the Dia de los Hooks festival-type setting that takes over Whataburger Field.

Once you hear the sounds of the “barriles de bomba” -- traditional drums used in bomba music, a popular part of the musical and cultural heritage of Puerto Rico -- you know there’s going to be a party! Like our fans, “rumberos” (which translates to “partygoers”) are always up for a good time, as are bomba dancers, whose colorful dresses with frilled skirts serve as visual inspiration for the jersey artwork. When you enter the gates of Jackie Robinson Ballpark, the barriles de bomba will be loud and the fun will be plentiful!

The Rooster - a majestic animal in which the crowning at dawn of each morning symbolizes the daily triumph of light over darkness and the victory of good over evil. The Rooster symbolizes strength and determination. The vibrant colors of the Rooster is diverse, much like the Delmarva peninsula. Without the Rooster, the dynamic poultry industry on Delmarva is not able to thrive.

The goal of the Toros Bravos identity is to strongly resonate with Durham’s significant and growing Hispanic and Latino community, combining the City of Durham’s flag color scheme of red, blue and gold with a name associated with not just the Durham Bulls, but the Bull City itself. The primary mark features a twist on the Bulls’ iconic snorting bull, inspired by the sugar skull artwork of Mexico. To pay further homage, the alternate mark depicts the Bull City hand gesture stylized in a similar manner.

The identity celebrates the role Hispanic farmers played in the Great Lakes Bay Region’s agricultural community, paying homage to their contributions in cultivating one our signature crops – the pickle. “Pepinillos Picantes” honors the impact the community has created with its Tejano influences while “del Norte” was commonly used by Latinos when referencing the return to Michigan.The logo’s vibrant colors signify the community’s dynamic spirit and emergence of its next generation.

The Greenville Drive’s “Ranas de Rio” moniker is designed to pay tribute to the vibrant and significant Hispanic community in the Upstate of South Carolina, which has contributed mightily to the region’s progress. The “River Frog” is derived from the popular frog mascot of the Greenville Drive and with the Reedy River which runs through downtown Greenville, not far from the ballpark.

Xolos (pronounced "SHO-lows"), short for Xoloitzcuintli, are the National Dog of Mexico, tying into Gwinnett's significant populous of Mexican descendants. The breed has existed for over 3,000 years, dating back to the Aztec empire when they were revered as guardians and protectors. Modern-day Xolos are known for intelligence, loyalty, and athleticism, traits that our team personifies every game at Coolray Field.

Harrisburg's "Playeros" identity, which roughly translates to "beachgoers," connects the familial bonding of going to the beach to the importance of family to the Hispanic community. The beach-themed moniker also celebrates the team's home on City Island.

"Chivos" translates to "goats," fitting both the literal equivalent of Hartford's unique team name, and the inferred meaning "The Greatest of All Time." The Chivos' name, with its hard consonants and strong vowels, gives the name an edgy, gritty feel, aligning with the overall philosophy of Hartford's official team name and brand.

Dating back to the Incan Empire, llamas have long been revered for their utility and strength, both of which are tentpoles for the Crawdads organization. The logo holds nods to both Hickory's furniture-producing industry, see the furniture leg in the llama's mouth, and Latin America's vibrancy through the animal's colorful chullo.

Dreams start in Hillsboro, for players, fans and Latino community members, despite the risks and obstacles which lie ahead. We all dream of achievement and personal growth to help create a better tomorrow. We all are Soñadores.

"Fenómenos Enmascarados," which directly translates to "Masked Phenoms," celebrates the rich blend of Hispanic cultures throughout the Hudson Valley. In celebration of Lucha Libre culture, Hudson Valley aims to provide a blend of fighting spirit and showmanship at the ballpark.

Inland Empire opted to put a fun spin on the fearsome Cucuy, a mythical boogeyman which starred in many childhood tall tales within the Hispanic community to encourage children to follow the correct path. Re-imagining the cucuy allows fans to reminisce about stories of old.

A tip of the hat to Iowa's old moniker of Demons, Demonios strives to champion the ballpark experience for all communities. It does so in a uniquely Des Moines fashion with the moniker's spelling being only a few letters off from its team's hometown.

Native to the nearby Atlantic Ocean, the Medusa, or jellyfish, boasts five tentacles to represent strength, faith, trust, family and acceptance found within the Latino community. The logo's vibrant colors represent the Jersey Shore's diversity and familial love displayed throughout the region.

Ajolotes (Axolotls in English) are the only amphibian species that retain their aquatic traits throughout their evolution, enabling them to thrive both on land and in water. This unique characteristic makes them a perfect symbol of our local community. The Ajolotes Copa brand embodies the inclusive Kannapolis culture, which allows our Hispanic community to embrace American traditions while preserving their rich Hispanic heritage. The axolotl, native to a specific region in Mexico once home to the Aztec Empire, is reflected in the vibrant, colorful style of the Ajolotes branding.

Lake County's "Picantes" moniker represents the area's spice of life, both literally and figuratively. The identity celebrates both the chile pepper's place in spicier Latino cuisine and the community's edgier, fiery personalities.

Stemming from the team's original "Let's Go Nuts!" battle cry, the direct translation to "Vamos Locos" maintains the team's dedication to fun. The Potoo bird logo aims to elicit laughter and represent the ballpark's boundless fun.

The Aviators' alternative persona, "Reyes de Plata," or "Silver Kings," pays homage to the migrant workers that helped shape the rich mining history of Nevada, and gave the state its "Silver State" nickname.

A nod to Allentown's significant Puerto Rican population, the "Coquís" moniker aims to celebrate both the island's unofficial state animal and community at-large.

Originally from the Dominican Republic, Mamajuana is considered one of the first distilled spirits in the Americas. Created more than 500 years ago by the native Taínos as an herbal tea, it was later -- with the arrival of Spanish explorers -- combined with European alcohol, creating the Mamajuana we know today. A nod to Allentown's significant Dominican population, the Mamajuana moniker aims to celebrate that nation's official drink and the community at large.

Inspired by the Cuban Greater Funnel-eared Bat, the hieroglyph-style forms of the bat emblem are reminiscent of ancient Mesoamerican artwork. The Murciélagos aims to honor the symbol's place in Central and South American culture and celebrate their descendants who call Louisville home.

Señor Agrio (Mr. Sour) believes there’s a reason to celebrate every day! A nod to the Hispanic voyagers who spread lemon seeds across the Americas, the Limonadas de Hill City honor of migrant workers past and present. The lemon itself is made of four parts, each symbolizing a pillar of Hispanic culture: leaves represent abundance, oil represents healing, the peel represents a strong community and the juice represents happiness. Like lemon seeds, we're excited to help spread appreciation and education of Latino culture in Central Virginia.

Memphis's "Música" moniker seeks to further bind the musical foundations of both Memphis's LatinX community and the city at-large. Music's universal language seeks to amplify celebrations and everyday life alike within the Memphis area.

"Amigos" is a Spanish term that translates to "friends" in English. Reflecting the enduring belief that a dog is a person's best friend, Rocky RockHound will forever hold the title of our franchise’s best friend. A sugar skull, also known as "calavera" in Spanish, is a traditional decorative skull made of sugar or clay. It is often associated with the Mexican holiday Día de los Muertos, a celebration honoring departed loved ones. The sugar skull dog is a heartfelt tribute to our best amigo, Rocky. The vivid colors radiate the spirit of West Texas, encouraging you to immerse yourself in its vibrant energy.

The Alebrije, or spirit guide, leads spirits through a safe passage from this life to the next, and guides Modesto into baseball's next generation. Elements within the logo pay homage to the region: the coyote, commonly found in the area, the moose antlers, representing the parent club Seattle Mariners' impact on the community, and the wings and talon, which derive from the Mexican flag and represent the area's significant Mexican population.

Myrtle Beach's "Pelícanos" moniker maintains the creature's symbolization of social responsibility, teamwork and charity while propelling the franchise into the future through authentic engagement with its Latino community.

A vihuela is a classic Mexican guitar and is typically of higher pitch than the classic guitar you might hear on Broadway. The lettering and details of the lettering are popular in Latin countries and mimic a style of woodcarving made famous in Mexico. Paired with the letters is a vihuela that has been decorated. Many vihuelas are decorated to provide a personal touch not only to the user's instrument but to their music style as well. The skeletons represent the Hispanic culture, specifically the holiday of Dia de los Muertos, or Day of the Dead. The multi-day holiday focuses on gatherings of family and friends to pray for and remember friends and families who have died, and help support their spiritual journey.

Wrapped in layers of symbolism, including physical city landmarks and representations of industry and heritage, Reading's "Luchadores" moniker represents the organization's commitment to fight for a better tomorrow for its city.

Originating in Mexico, the Michelada has been embraced across the Biggest Little City. The drink’s bold appearance and flavor represent the vibrant and fiery aspects of Hispanic culture. It’s a beer and tomato juice-based drink, but how a Michelada is made varies widely from region to region. The range of recipes embodies the diversity of Minor League Baseball and Latino culture at large.

In 2010, the baseball identity in Richmond changed. It became defined by a masked hero, known for high-flying, acrobatic stunts. Like the legendary luchadors from Mexico and Latin America, the masked hero drew notoriety from his superhero image. Now in its 10th season, the team and its heroic defender of fun have assumed a new persona -- the "Ardillas Voladoras." Every Friday night, the ballpark experience will be transformed into a place where athleticism and physicality meets performance and spectacle, more bright and vibrant like the colorful culture that inspired the team's new identity.

A tribute to Rochester's prominent Latino community, the team will take on the "Cocos Locos" moniker and bring a taste of Hispanic culture, including the popular rum-based drink of the same name, to the ballpark.

Rumors have circled about an animal from outer space coming to life in the Rocket City -- some say they’ve seen it; others believe it’s an urban legend. Few words exist to describe this extraterrestrial creature, but there’s one thing we know, and that one thing is … it’s CRAZY! Crazy... ABOUT BÉISBOL! The Lunaticos moniker pays tribute to North Alabama’s growing and diverse community, allowing everyone to show off their wild side at Toyota Field.

Last year, the world fell in love with our esteemed flightless bird, Julius, the Emperor Penguin. In 2025, the beloved mascot serves as an icon of communal bonding through our alter-ego, "Los Pingüinos". Inspired by Mexican folk art and Dia de Los Muertos symbolism, Rome's new Copa de la Diversion identity connects with the city's Latinx community and unites us under the umbrella of baseball.

An alleged urban legend, chupacabras have been seen throughout Texas and northern Mexico for decades. Round Rock's team mentality embodies the chupacabras' relentless determination, fierce attitude and superhuman ability to avoid capture.

The vibrant personalities and outfits of luchadors transcend borders and help bring Latino culture into the American mainstream. Sacramento's "Dorados" identity honors their contributions and embodies their commitment to prosperity and greatness, a pillar upon which California was built.

A tribute to their determination and workload, Salt Lake's "Abejas" indentity, a direct translation from its "Bees" moniker, embodies the spirit of Salt Lake City and its Latino community.

San Antonio's "Flying Chanclas" moniker honors the abuelita, a matriarchical figure of discipline and love in Latino families, who also boasts notable throwing accuracy with her chancla. The logo's vibrant colors capture the team and community's fun and lively personality.

A staple in many public events and gathering places throughout the region, San Jose's "Churros" moniker pays tribute to the fun often associated with the snack. The logo's hat is also a nod to the region's rich agricultural history and iconic churro vendor Hippolito "The Churro Man" Cerda background as a vaquero.

A folkloric masked character, boasting roots from a wide spectrum of cultures, the eccentric jester-like "Vejilante" is often characterized during Carnival and other celebrations, engaging in mischevious and entertaining antics alike. Scranton/Wilkes-Barre adopted the moniker to unite the region's growing Latino population.

At the beginning, it was simply a flash of orange out of the corner of an eye as early evening shadows covered the parking lot. “Did you see it?!”, staff members would ask each other every few weeks as the season rolled on. Finally, it made its presence known in grand fashion. As we prepped for the press conference to formally announce the new Somerset Patriots/New York Yankees affiliation, arguably the most significant day in franchise history, the elusive fox scurried across the outfield grass for all to see. And in that very moment, our Copa identity was established. This zorro (fox in Spanish) was announcing its new role as the clever and brave protector of the Patriots/Yankees partnership. Here come the Zorros de Somerset!

A subtle nod to the famed Curse of the Billy Goat, South Bend (a Chicago Cubs affiliate) will take on the "Cabritos Maldichos" (Cursed Goats) moniker to celebrate the tenacity and persistence of its Hispanic players and community members in the face of adversity.

While “cafecito” translates literally to “little coffee,” it can also be used to describe the shared conversation over coffee between friends, or "coffee talk." Cafecitos de Spokane not only celebrates the connection of robust coffee scenes in the Inland Northwest and Latin America, but also brings together an unlikely combo of two Spokane community pillars – coffee and baseball.

The Springfield Cardinals are proud to adopt the "Cardenales" name and logo - just one season after the same milestone took place at Busch Stadium - welcoming all members of the Latino and Hispanic community and paying homage to their rich tradition throughout the entire Cardinals organization.

The City of Wichita is known for its mixtures of different roots and traditions – from the Arkansas River to the Chisholm Trail deeply rooted in the Hispanic and LatinX community. We honor the official sport known as La Charreria from the vibrant pink and green colors which represent the traditional charro/as outfits. We embrace the upside-down cow as the connection for our players to tap into the mindset and ideologies of the Charros, using baseball as the vessel. The vibrant flowers remind us of the single seed our ancestors planted through their hard work and dedication to build the families and traditions we have today.

In the words of our ancestors: "Remember we are always one.

Staying true to our roots, “Rocas Azules de Wilmington” directly translates to “Wilmington Blue Rocks.” The Blue Rocks name was originally chosen because of the blue granite found along the Brandywine River in Wilmington. Odes to this history can be found within the primary branding which gives the appearance of blue rocks, with the outline of the state of Delaware clearly visible in the ‘O.’ The brand is tied together with the pickaxe along the bottom, which features a baseball bat handle! The face of our Rocas Azules identity is Senior Apio – a mysterious, yet friendly stalk of celery who emerges from the tunnel to celebrate when we score a run!

El Humo translates to "the smoke", a nod to the iconic brick smokestacks that put Winston-Salem on the map, thanks to R.J. Reynolds. Today, Winston-Salem's evolution into the City of Arts and Innovation highlights the thriving Hispanic and Latin-owned businesses that fuel the community's entrepreneurial spirit. Each element of the "El Humo" brand holds significance - the smokestacks create the "H" for Humo, and the vibrant colors celebrate the rich traditions and lively spirit of the Hispanic culture.

The Wisconsin Timber Rattlers are bringing the Udder Tuggers into Copa de la Diversion as Granjeros de Wisconsin! Granjeros, the Spanish translation of “Farmers”, celebrates the contributions of dairy farmers and those of Hispanic heritage to the great state of Wisconsin with this amazing alternate identity

All right! Good job! Wow! Yeah! Woo Hoo!" These exclamations will all be said when the Worcester Red Sox launch a home run, score a run, or display dazzling defense. In the Latino community, all of these joyous emotions translate to… “¡Wepa!”, a universal term used for any positive exciting moment in life. As the WooSox prepare to take the field for their inaugural season at Polar Park, we are delighted to be called the Wepas, representing the Worcester, Central Massachusetts, New England, and worldwide Latino communities. Where would the Boston Red Sox be without their Latino heroes? We seek to celebrate these players of the past while nurturing our players of the future as we present the Wepas to the world. ¡Gracias a todos!