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Charleston hits the books with ‘Festival de Lectura’

Perros Santos host bilingual youth reading program, baseball clinic
@Gerard_Gilberto
June 14, 2024

The Charleston RiverDogs’ “Festival de Lectura” reading program has taken on new life since its advent in 2019. The program began as part of the club’s community outreach efforts for Copa de la Diversión, a league-wide initiative sponsored by Nationwide. The success of Copa nationally is tied directly to programs

Isotopes strike a chord with latest Copa victory

Three-time champion makes donation to local arts organization
@Gerard_Gilberto
May 10, 2024

The Isotopes understand the role that art plays in connecting with the local Albuquerque community. “If you talk to people in New Mexico, they won't really tell you that they're artists. It's just sort of in the soil here. Everyone is in some way connected to art,” said Ana Romero,

Party on! Pensacola celebrates Monterrey series

Marlins affiliate, Mexican team reach out to community together
@JoeTrezz
April 3, 2024

Technically, the Minor League season at non-Triple-A affiliates doesn’t begin until Friday. But at Double-A Pensacola, things got off to a bright and colorful start.

Tipping the cap for rebrands, alternate identities

New 2024 headwear expands fan horizons in Minor League ball
@JoeTrezz
March 25, 2024

Minor League Baseball is all about fun, and that extends to team logos and on-field caps. A few MiLB clubs have rebranded or revealed new looks for their primary uniforms. Many, in keeping with the freewheeling spirit of the Minors, will be adopting creative alter-ego identities at various points throughout

Check out the new Copa de la Diversión identities 

Five teams join in for the first time, three more are rebranding
@BensBiz
March 19, 2024

2024 marks the seventh season of Minor League Baseball's Copa de la Diversión program in which teams assume alternate identities that engage with and celebrate their region's Hispanic fan base. Nighty-eight MiLB teams are participating in Copa de la Diversión this season, the most ever, for a total that represents

Copa de la Diversión FAQs

What to know about MiLB’s Latino/a outreach initiative
@Gerard_Gilberto
March 19, 2024

Have you heard of the Xolos de Gwinnett, Chupacabras de Round Rock or Flying Chanclas de San Antonio -- or seen the creative and colorful logos and uniforms on the field -- and wondered what they're all about? Below is a quick guide to Minor League Baseball's Copa de la

Mariachis de Nuevo Mexico win 2023 Copa de la Diversión

Nationwide honors Albuquerque's victory with $5,000 donation
November 8, 2023

LAS VEGAS -- The Mariachis de Nuevo Mexico were selected as the 2023 winner of MiLB’s season-long event series, Copa de la Diversión™. The award, presented by Nationwide, was announced during Minor League Baseball’s Fall Business Meetings Awards Reception in Las Vegas. As a proud partner of Copa de la

Standout efforts in Copa de la Diversión 2023

Many clubs made the most of MiLB’s Latino/a outreach program
@Gerard_Gilberto
September 25, 2023

Each month, MiLB.com spotlights an aspect of Copa de la Diversión, Minor League Baseball's Hispanic fan engagement initiative sponsored by Nationwide, the program's official insurance partner. This edition looks back on some Copa efforts that stand out from the 2023 season. Check out our look at the Copa-inspired ballpark entertainment,

Copa celebrations bring la Diversión

Modesto, Columbia celebrate Latin culture with ballpark festivities
@Gerard_Gilberto
September 8, 2023

Each month, MiLB.com spotlights an aspect of Copa de la Diversión, Minor League Baseball's Hispanic fan engagement initiative sponsored by Nationwide, the program's official insurance partner. This edition celebrates the unique ballpark entertainment that lives up to the spirit of the Copa program. Check out our look at the similar

El Día de los Muertos … in July!

FredNats among clubs using sugar skull design in Copa logo
@Gerard_Gilberto
3:00 PM EDT

Each month, MiLB.com spotlights an aspect of Copa de la Diversión, Minor League Baseball's Hispanic fan engagement initiative sponsored by Nationwide, the program's official insurance partner. This edition examines a similar design style used in the creation of many Copa logos. Check out our look at the new on-field identities

Copa de la Diversión transforms ballpark fare

Sugar Land, Beloit among clubs taking local flavor to next level
@Gerard_Gilberto
July 6, 2023

Each month, MiLB.com spotlights a particular aspect of Copa de la Diversión, Minor League Baseball's Hispanic fan engagement initiative sponsored by Nationwide, the program's official insurance partner. After focusing on the new on-field identities for 2023 and some of the clubs' community connections, this edition dives into the ballpark food

Copa de la Diversión en la comunidad

Monarcas among clubs making connections beyond the ballpark
@Gerard_Gilberto
May 31, 2023

Copa de la Diversión is a multi-faceted fan engagement platform focused on embracing the cultures and values that resonate most with local Latino/a communities. Indeed, some of the greatest success stories within Copa -- sponsored by Nationwide, the platform's official insurance partner -- relate to each club’s ability to make

Copa de la Diversión: ¿Qué hay de nuevo?

Pavos Salvajes, Mamajuana and more hit the scene in ‘23
@Gerard_Gilberto
April 6, 2023

With 90 participating Minor League teams, the Copa de la Diversión program is larger than ever in 2023. This season, eight clubs have joined Copa for the first time, four returning members have adopted a new identity and one -- Lehigh Valley -- has added a second logo to the

‘Pok-Ta-Pok’ identity honors indigenous culture

Pensacola brings the past forward to expand Copa de la Diversión
@Gerard_Gilberto
March 23, 2023

There will be a new version of the old ball game coming to the Southern League in 2023. No, not the one with pitch timers and pickoff limits. This is a much, much older ball game. One that dates back nearly 4,000 years. The game is Pok-Ta-Pok, and it’s coming

Copa de la Diversión continues to grow in 2023

Hispanic fan engagement program reaches 95 clubs in sixth season
March 21, 2023

NEW YORK -- Minor League Baseball has unveiled the schedule of games and the 95 on-field Hispanic identities for this season’s Copa de la Diversión (or "Fun Cup") event series. Continuing its annual expansion into more communities, eight new teams joined Copa this season, with four teams returning with rebranded

Hillsboro Hops named Copa champion for 2022

Nationwide honors Soñadores with $5,000 donation
December 5, 2022

SAN DIEGO -- Minor League Baseball (“MiLB”) announced the Soñadores de Hillsboro were selected as the 2022 winner of MiLB’s season-long event series, Copa de la Diversión™. The award, presented by Nationwide, was announced during the Baseball Winter Meetings Opening Night Reception in San Diego. As a proud partner of

Udders up: Wichita tips its way into Copa field

‘Tumba Vacas’ identity blends local ranching culture, Hispanic flair
@Gerard_Gilberto
September 29, 2022

Every year, more and more teams join Copa de la Diversión, and every year, the new identities at the heart of the Hispanic fan engagement program take center stage. Perhaps the most eye-catching in this year’s class was Double-A Wichita’s “Tumba Vacas.” Translated from Spanish, Tumba Vacas can mean "cow

Zorros de Somerset dart onto the Copa field

Hispanic heritage, Yankees partnership honored with new identity
@Gerard_Gilberto
May 5, 2022

Many Copa de la Diversión identities make reference to a creature of folklore and a moment of significance for a team. In its first year in the program, Double-A Somerset managed to check both boxes. On Saturday, the Patriots took the field as Zorros de Somerset for the first time.

Get in the ring: Copa's Luchador teams

Wrestling identities incorporate apples, avocados and more
@BensBiz
April 27, 2022

Eighty-five Minor League teams are currently participating in the Copa de la Diversión program, adopting colorful, folkloric identities as part of a larger effort to engage with the local Hispanic community. Food and drink-related alter egos are the most common Copa motif, but six teams have combined to form a

Copa de la Diversión provides plenty to chew on

Food and drink identities abound in celebration of Hispanic culture
@Gerard_Gilberto
April 20, 2022

Go anywhere in the world, and there’s no better cultural education than a home cooked meal and a traditional cocktail. So it should come as no surprise that Copa de la Diversión -- with 85 teams participating this season -- provides a healthy bounty of food and drink identities around

Copa brings celebration to even more communities

Hispanic fan engagement program unveils new teams, logos for '22
March 31, 2022

Minor League Baseball has unveiled the schedule of games and the 85 on-field Hispanic identities for this season’s Copa de la Diversión (Fun Cup) event series. Continuing its annual expansion into more communities, eight new teams joined Copa this season, with five teams returning with rebranded personas. The 387-game event

Wepa! WooSox win Copa de la Diversión

Worcester claims annual 'Fun Cup' with energetic branding
@Kelsie_Heneghan
December 7, 2021

ORLANDO, Florida -- What started as a fan suggestion in 2020 led to a championship in 2021. The Worcester Red Sox were named winners of the Copa de la Diversión event series for their Los Wepas identity, receiving the recognition and the "Fun Cup” at the Baseball Winter Meetings Major

Copa de la Diversión an instant hit in new markets

Clubs flourish in first foray into MiLB’s Hispanic-outreach initiative
@Gerard_Gilberto
October 15, 2021

For the three clubs that debuted new identities in Copa de la Diversión this season, the success of the initiative was built upon the program’s core concept of community outreach. Minor League Baseball’s celebration of the Latinx community set records in participation and attendance that already figure to be broken

Copa de la Diversión to reach 85 cities in 2022

Celebration of Latino communities continues growth in 6th year
September 16, 2021

Minor League Baseball has announced the continued long-term commitment to, and expansion of, the celebration of its U.S. Latino fans and communities through the unveiling of a record number of teams participating in the 2022 Copa de la Diversión™ (Fun Cup™) campaign and event series. Each of the 85 participating

Copa de la Diversión back with a bang in 2021

Minors' Hispanic-outreach initiative thinking big in fifth year
@tylermaun
April 19, 2021

After an offseason that's felt like it would never end, Minor League Baseball is nearly back, and it’s bringing its most colorful initiative with it. Copa de la Diversión, MiLB’s season-long “Fun Cup” celebration of Hispanic communities across the baseball landscape, returns in 2021 with its most packed itinerary yet.