"Copa de la Diversión," or "Fun Cup," is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latinx communities. The initiative has four key pillars:
- Increase awareness, authentic engagements, and attendance with U.S. Hispanics/Latinxs in their local community.
- Embrace the culture that is passionate about baseball, family and fun by updating the ballpark experience to match the values these fans cherish most.
- Create and employ culturally-relevant on-field personas that authentically connects the team with their local U.S. Hispanic/Latinx community.
- Amplify MiLB's continuous effort to diversify the game and business of baseball nationwide.
Albuquerque's entry in the inaugural Copa de la Diversión, los Mariachis de Nuevo México, was selected by MiLB's Latinx Advisory Committee as the team that best achieved the primary objectives of the Copa de la Diversión event series; most notably increasing awareness, authentic engagements and attendance with Latinx consumers in their local community while amplifying MiLB's continuous effort to diversify the game and business of baseball nationwide.