Moosic, PA - The Scranton/Wilkes-Barre Yankees today named Kristen Rose as the team's new president. The announcement was made by Mandalay Baseball Properties, operator of the club. In a related announcement, Jeremy Ruby has been named executive vice president and general manager for the team.
Ms. Rose brings an impressive background in sports management and consulting to the SWB Yankees. During her 14-year tenure overseeing suite sales and marketing for the Minnesota Timberwolves of the National Basketball Association, she developed a successful track record based on her ability to develop and maintain long-lasting business relationships. While with the Timberwolves, she was selected to speak at the ALSD NBA league meetings and her presentation, Building Strong Relationships, Suite Renewals, has been popular at numerous national conferences.
"Kristen has a tremendous reputation in the sports industry," said Art Matin, Chief Executive Officer of Mandalay Baseball Properties. "She is known for her ability to create great working relationships with business partners, clients, and her staff. We are confident that Kristen's sports marketing background, expertise, and leadership skills will take the Scranton/Wilkes-Barre Yankees to the next level."
While with the Timberwolves, Ms. Rose created the award-winning Club Cambria at the Target Center, a premium-seating luxury venue that became a model for arenas throughout the country. After leaving the Timberwolves in 2005, she co-founded Executive League Group, a company that specializes in assisting professional sports venues renew and retain business partners. She has also worked as a consultant in strategic business planning, branding, and business development. Ms. Rose has served as a board member of the Association of Luxury Suite Directors, since 1993 and is a graduate of the University of Minnesota, where she earned her degree in speech communications.
"Fan support for the Scranton/Wilkes-Barre Yankees over the past two seasons has been tremendous and I am excited to be joining and leading the organization," said Ms. Rose. "The combination of the passion for baseball in northeastern Pennsylvania and a leading brand in sports such as the Yankees creates an opportunity to build one of the most successful teams across Minor League Baseball. I look forward to being a part of the community and working closely with our team to ensure we deliver the best possible experience at PNC Field for our fans."
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.