Grizzlies Release 2024 Season Slogan - G’s Up

This morning, the Fresno Grizzlies unveiled their 2024 Season Slogan, G’s Up. Seen as a rallying cry and call to action for Grizzlies fans, also known as Growlifornia, G’s Up continues to strengthen the tie between the organization, downtown Fresno, and Central California as a whole.

“The term G’s Up is rooted in the lyrics of the early 90s G-Funk music. This music originated in California’s inner cities and quickly became the soundtrack of Fresno backyard parties, bbqs, and cruising lowrider cars,” said Sam Hansen, Grizzlies Marketing Consultant and founder of FTK Construction. “Today, this music has been embraced worldwide as an iconic symbol of West Coast culture.”

Released alongside the slogan was a logo for G’s Up, which was created from the Grizzlies preexisting “G Paw” logo. The original G Paw logo was designed to strengthen the concept of Growlifornia and the organization’s tie to the downtown, as well as the Central Valley as a whole. The “G Paw” logo features 5 claws on it, one for each county that makes up Growlifornia: Fresno, Tulare, Kings, Madera, and Merced.

“Our entire organization is extremely proud to be a crucial part of downtown Fresno’s revitalization and our Central Valley community as a whole,” said Jonathan Bravo, Grizzlies Director of Marketing & Communications. “Any time we can pay tribute to Growlifornia while rallying our fanbase is truly special, and we feel that is captured in this year’s slogan – G’s Up.”

The logo and slogan were released with the following writeup:

Our roots are deep, cemented in downtown Fresno.

Representative of OUR Valley.

We claw and fight for those who stand with us.

From the Valley floor, we rise -- resilient.

United we roar.

THIS is Growlifornia.

G's Up.

Fresno Grizzlies baseball returns to Chukchansi Park under the G’s Up slogan on Tuesday, April 9. Fans interested in Season Tickets can place a $100 deposit at FresnoGrizzlies.com/Tickets while Single Game Tickets will go on sale early next month.