KANNPOLIS, NC-- The Kannapolis Intimidators Baseball Club announced that it will play 4 games this season as Los Rapidos De Kannapolis, in a nod to the Greater Charlotte Areas strong Hispanic population. The diversities of Latin culture come together as one to celebrate their fast-paced, positive impact here as "Los Rápidos de Kannapolis." Deep in the heart of racing country, a new kind of speed has begun to make itself known. Growing, working, learning, and even dancing faster than any other, the Latin American community is on the rise. The name, which translates from Spanish as "fast" is part of Minor League Baseball's Inaugural Copa de la Diversión campaign which celebrates MiLB communities' multi-cultural fans. Players will wear specialty jerseys and caps during the four games, and all marketing, branding, and in-stadium promotions that night will reflect the Los Rapidos brand. The team will play as Los Rapidos De Kannapolis on June 15th, July 5th, July 25th and August 19th.
Kannapolis Intimidators President/GM Brian Radle says of the clubs' participation in the campaign, "Our brand is fun and is spoken in many different languages. It's already been a blast to sit down with the Hispanic and Latino members of our community to build our part in this campaign with integrity, originality, and substance. And we can't wait to activate it this season."
"Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day," said Kurt Hunzeker, Minor League Baseball's Vice President of Marketing Strategy and Research. "When we introduced 'It's Fun to Be a Fan' and 'Es Divertido Ser Un Fan' last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams' commitment to their communities and MiLB's unique brand of fun."
The Intimidators are your #1 place for family fun in the Greater Charlotte Area! The Intimidators open the 2018 season on Thursday, April 5, at Intimidators Stadium supported by Atrium Health against the Lakewood BlueClaw. Season, group and individual tickets are now available. To purchase please call F&M Bank Box Office at (704) 932-3267 or visit intimidatorsbaseball.com.
For more information contact Blair Jewell at firstname.lastname@example.org or 704-932-3267 ext. 109