Kurt Landes, the first and only General Manager in franchise history, has helped steer the IronPigs to extraordinary success under his leadership since the club's inception.
The IronPigs have led all of Minor League Baseball in average attendance per game since their debut season in 2008 and have received numerous industry honors under Landes' guidance. Those include the prestigious Bob Freitas award (honoring sustained excellence in Minor League Baseball), the Larry MacPhail Award (recognizing baseball's best promotional success) and in winning 5 'Golden Bobblehead' awards - the most of any team in Minor League Baseball - recognizing the industry's best promotions.
Landes was named the International League Executive of the Year in 2009 and 2010, becoming just the fifth person ever to be named to the honor in consecutive years dating back to the award's founding in 1964. In 2011, Landes was named the Morning Call's co-sports personality of the year (along with Ryne Sandberg) after helping guide the IronPigs to Minor League Baseball's top attendance total and in 2010 he received the honor of being named one of four "Rising Stars" in Minor League Baseball by the SportsBusiness Journal.
Landes served an invaluable role in bringing the 2013 Gildan Triple-A National Championship Game and the 2010 Triple-A All-Star Game to Coca-Cola Park as the IronPigs became the first team ever to host both of Triple-A Baseball's marquee nationally televised events. During the All-Star festivities, the IronPigs also hosted a sold-out Home Run Derby that featured industry-acclaimed unique seating and hospitality on the infield during the competition, a first of its kind.
Since 2008, the IronPigs have consistently averaged over 9,000 fans per game - a number that drastically exceeds Coca-Cola Park's fixed seating capacity of 8,250.
In addition to a number of industry awards, the IronPigs have received numerous business accolades during Landes' tenure, including being named Business of the Year by the Greater Lehigh Valley Chamber of Commerce and Ballpark of the Year by Ballpark Digest.
An extremely active member of the Lehigh Valley community and the 2019 winner of the LifePath Community Service Award, Landes can be seen at dozens of local community events each year and most recently served as the Board Chair of Discover Lehigh Valley. He has chaired or co-chaired numerous nonprofit fundraisers helping to raise hundreds of thousands of dollars for local agencies. Landes is also President of IronPigs Charities, a non-profit organization that strives to provide educational and recreational opportunities for children in the Greater Lehigh Valley area and awards tens of thousands of dollars annually to other local non-profit organizations through their grants-based program. IronPigs Charities has distributed more than $1.5 million in cash grants to local non-profits since debuting in 2007.
Landes was introduced as the first General Manager in IronPigs history on October 4, 2006, after spending the previous five years as General Manager of the Hagerstown Suns. Previous to that, Landes was the General Manager in Daytona Beach, FL. During his tenure with both teams, average attendance increased each year. Landes has also directed franchises in Erie, Pa., and Staten Island, N.Y., and has worked within Minor League Baseball in Akron, Ohio (1996-2000), and Toledo, Ohio (1994-1995).
Under his direction, Kurt's teams have received continual national praise, awards and media attention including ESPN the Magazine's Promotion of the Year for a Funeral Giveaway and then again later for a Urinal Gaming promotion. The 2014 "Smell the Change" bacon-themed campaign also landed numerous industry and marketing honors as well as the Lebron-themed viral campaign in 2018. Landes' promotions have routinely been featured by the national media.
Originally from Ohio, Landes graduated as the sole recipient of the distinguished Outstanding Senior Award from Bowling Green State University. He is also a member of the Northwestern (Ohio) High School Alumni Hall of Fame. The 2020 season is his 27th in Minor League Baseball.
A hometown girl, Michelle Perl joined the IronPigs with a variety of experiences ranging from her nine years in office management at Bed Bath and Beyond to her previous work in the family entertainment field as Manager of Discovery Zone in Whitehall. Born and raised in the Lehigh Valley, she married her High School sweetheart, Bob and has two sons, Ryan and Robbie. In her spare time, Michelle loves to spend time with her family. When not working during the season, Michelle can be found at the nearest beach....she's tempted to replace her office chair with a beach chair. Shine On!
Ryan Hines joined the IronPigs' ticketing department full-time after interning with the club in 2010. Hines got his start in professional sports with the Philadelphia 76ers in 2003, before completing internships with 94 WYSP as an Eagles Broadcast Assistant. A native of Philadelphia, Pennsylvania, Ryan graduated from Arizona State University in May 2007 with a degree in Finance and a minor in Communications and also graduated from East Stroudsburg University with a Masters in Sport Management in May, 2010.
Tom joined after most recently serving as a Vice President for PNC Bank. With PNC, he oversaw a sales team of 16 in selling customized wealth management and investment services as well as ensuring customer service experiences for clients and providing sales coaching to his employees. Prior to his time with PNC, Tom worked with TD Bank as their Vice President and Relationship Manager.
Allison started with the IronPigs in May 2015. She arrived with ten years of event management experience. Her previous experience includes Director of Thompson College Center at Cedar Crest College and most recently Director of Special Events at Delaware Valley University, Doylestown.
As the Director of Special Events, Allison is responsible for planning and executing all non-traditional, non-game events at Coca-Cola Park. Such events include the Bacon and Brews Bash, The Lehigh Valley Cider and Wine Festival, 4th on the Field, and our newest event premiering here in the spring of 2016 - the Lehigh Valley Food Truck Festival. She also oversees all community events held here at the ballpark.
Allison received a BA in Business Management from Moravian College in Bethlehem where she was a member of the Women's Track and Field Team. Allison is a longtime fan of the Philadelphia Phillies, the Philadelphia Eagles, and also follows Penn State Football. In her spare time she enjoys riding their Harley Davidson with her husband Jim, and spending time with her daughters Makenna and Mallory.
Alex Rivera, a native of San Juan, Puerto Rico, joined the Lehigh Valley IronPigs in 2007 after nearly 10 years of service with Centerplate food and beverage management. Alex most recently worked as General Manager of Food and Beverage for the Newark Bears. He also worked as Catering Director at Liberty Science Center in Jersey City New Jersey. Before his Food and beverage career, Alex worked as a Loan Processor and Marketing.
Brock started with the IronPigs in 2008 after interning in the Food & Beverage department. Brock has a bachelor's degree in sports management with a minor in business management from East Stroudsburg University. Brock graduated from Northampton High School in 2002 and can't remember a time when he wasn't playing sports. A lifelong Phillies fan, Brock jumped at the opportunity to work for the newest team in the Philadelphia organization.
Jason (aka Diesel) has been with the IronPigs full-time since September 2008 after interning during the club's inaugural season. Diesel is a graduate of both Southern Lehigh High School and East Stroudsburg University, where he received his degree in Sport Management. Diesel and his wife Tessa reside in Pennsburg, PA. Away from work Diesel enjoys spending as much time outdoors as possible. Camping, fishing and hiking are some of his favorite outdoor activities.
Ryan returned to the Lehigh Valley in 2013 after spending each of the previous four years in an identical role with the Trenton Thunder (Double-A, New York Yankees) of the Eastern League. Ryan worked as an assistant on the Field Operations staff at Coca-Cola Park during the IronPigs' inaugural season in 2008.