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New Minor League names, logos for 2020

A nationwide rebranding roundup, from Rookie ball to Triple-A
January 21, 2020

The Winston-Salem Dash unveiled a new primary logo on Wednesday, thus concluding the Minor League Baseball rebranding season. During this roughly three-month period, one of the most reliably entertaining portions of the offseason, teams across the country unveil new names, logos or both. Now that rebranding season is in the rearview

Purple pros: Dash introduce classic look

Winston-Salem welcomes retro aesthetic in new primary logo
January 15, 2020

New decade, new logo. The Winston-Salem Dash, Class A Advanced affiliate of the Chicago White Sox, unveiled their new primary logo on Wednesday afternoon. The longtime Carolina League franchise has adopted a simpler, cleaner look, featuring an interlocking "WS." This mark offers simultaneous nods to both "Winston-Salem" and "White Sox." 

Legends of the Deep: Sea Unicorns emerge

All's well that ends whale as Norwich unveils new aquatic identity
December 5, 2019

On Thursday afternoon in Norwich, Connecticut, there was a confirmed sighting of a heretofore apocryphal aquatic creature. Sea Unicorns have arisen from the briny deep.  During a public unveiling event at a local middle school, the New York-Penn League entity formerly known as the Connecticut Tigers revealed it will henceforth be

Miracle morph into the Mighty Mussels

New Fort Myers name, logos revolve around brawny bivalves
December 3, 2019

After 28 seasons as the Miracle, Fort Myers' Florida State League team is coming out of its shell. The Mighty Mussels have washed ashore. The Fort Myers Mighty Mussels name was unveiled to the public during a ballpark news conference Tuesday morning, alongside a logo set featuring the titular brawny bivalves

Put on a happy face: It's the WooSox

Worcester's team unveils name, logos in advance of 2021 debut
November 25, 2019

The Woo is coming through. On Monday evening, Boston's Triple-A affiliate announced that, beginning in 2021, it will be known as the Worcester Red Sox. But while that's the International League team's official moniker, its "WooSox" nickname promises to be more prominent. The first half of this portmanteau references the first