ST. PETERSBURG, Fla. and EASTON, Pa. -- With back-to-school season in full swing, Minor League Baseball (MiLB) and Crayola today announced a strategic partnership making Crayola a "Preferred Partner" of Minor League Baseball and a number of its teams.
Beginning in 2017, the Minor League Baseball brand will be featured on select Crayola product packaging throughout key retailers. Crayola will aim to appeal to Minor League Baseball's family-centric fan base with its assortment of outdoor products during key retail months.
Creating memorable experiences is core to the partnership. The two brands will host a Crayola All-Star Experience Sweepstakes providing consumers the opportunity to get unprecedented access and an up close and personal look into MiLB. In addition, fans can participate in other exclusive experiences at select ballparks. The partnership also includes an integrated media plan designed to connect Crayola to MiLB's growing fan base.
A definitive brand purpose and future-oriented vision aligned these two companies.
"Regardless of the generation, Crayola stands as an iconic brand synonymous with family fun entertainment for all ages," said David Wright, Minor League Baseball's Chief Marketing & Commercial Officer. "A strategic relationship between Crayola and MiLB simply makes sense. We are delighted to welcome Crayola to the growing MiLB family."
"Crayola is excited to be teaming up with Minor League Baseball," said Mimi Dixon, Customer Development & Activation for Crayola. "It's the first sports sponsorship of its kind for Crayola and we are planning to surprise and delight families next season with fun, color and creativity."
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2015, Minor League Baseball attracted 42.5 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit www.MiLB.com.
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Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
Minor League Baseball