FRISCO, Texas (Feb. 23, 2018) - In the sage words of Salt-N-Pepa, "Let's get this party started, let's get this party started right."
Starting Opening Night, April 5, the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, will transform 11 Thursday night home games at Dr Pepper Ballpark into the BIGGEST PARTY in North Texas. The Deep Ellum Brewing Party @ The Yard will be the place to be and be seen for DFW's millennials, singles and young professionals looking to get an early start on the weekend, featuring cheap drinks, live entertainment, unique food options, party games, and mixing and mingling with other 21-and-ups.
During each Thursday RoughRiders' home game, the area of the ballpark beyond the outfield wall will become an all-inclusive party scene. For just $19 per person, Party @ The Yard guests will enjoy all-you-can-eat food selections and non-alcoholic beverages, PLUS incredible drink specials including $1 beer, $2 crafts and multiple mixed drink offerings. Rotating food trucks and other food options will be available to add additional variety.
Partiers will also have the option to upgrade and float the world-renowned Choctaw Lazy River for an additional $10 per person in April and May, and an additional $20 June-August.
To kick off the first-ever Deep Ellum Brewing Party @ The Yard in style, DJ Spinderella of Salt-N-Pepa will be in the house to serve as guest DJ and meet and greet attendees on Riders' Opening Night, Thursday, April 5. Ballpark gates will open at 5:30 p.m. DJs and other live entertainers will return for every Party @ The Yard, where the music never stops playing regardless of what's happening on the field.
"Our goal in creating the 'Party @ The Yard' is to go beyond the traditional dollar beer night and create a fresh, new concept that combines the atmosphere of Happy Hour at your favorite bar or restaurant with cheap drinks, a variety of food selections, fresh entertainment and the opportunity to have a great time with other fun, energetic people in a massive open-air environment while enjoying great weather...and maybe even a ballgame," said Chuck Greenberg, Riders' General Partner & CEO.
The Party @ The Yard will also feature a beer garden with big screen TVs, café lighting, lounge tables and seating, along with a sound system exclusively for the Party. Not enough? The Party will also add your favorite tailgate games - cornhole, beer pong, giant Jenga, bocce ball and more!
The Deep Ellum Brewing Co. partnership brings one of Texas' most popular craft breweries into the mix and helps to bring the Party @ The Yard to life. The Riders are also excited to announce a media partnership with the nation's leading media provider in iHeartMedia. Through this unique partnership, four of DFW's top radio stations and a host of their on-air talent will also be Partying @ The Yard each Thursday.
The Riders and AMLI Residential, one of the preeminent luxury apartment companies in the nation, are also partnering to provide 100 tickets for each Party @ The Yard for residents of AMLI at the Ballpark.
Deep Ellum Brewing Party @ The Yard tickets will go on sale online and at the RoughRiders box office on Friday, March 2 at 9 a.m.
The RoughRiders will open the franchise's upcoming 15th Anniversary Season on Thursday, April 5 at Dr Pepper Ballpark. Season ticket, group and hospitality packages are now available by calling (972) 731-9200, emailing firstname.lastname@example.org or visiting RidersBaseball.com.
About Deep Ellum Brewing
Deep Ellum Brewing Company, makers of Dallas Blonde and Deep Ellum IPA, was founded in 2011 with one goal - to make damn good beer. Year after year, Deep Ellum Brewing continues to experience explosive growth, from 33,000 barrels produced in 2016 to over 45,000 in 2017. The company is currently in an expansion project that will double their current production capacity, which also includes a second taproom location near the popular West Seventh Ave area of Fort Worth. Rough Edges. Deep Roots. Deep Ellum Brewing is committed to make craft beer better and bolder for the adventurous drinkers across Texas.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 13 seasons (2005-2017). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Choctaw Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 140 former RoughRiders players have gone on to play Major League Baseball, including All-Stars Chris Davis, Adrian Gonzalez, Ian Kinsler and Nelson Cruz, as well as current Rangers stars Elvis Andrus, Rougned Odor and Nomar Mazara. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit RidersBaseball.com or contact Art Garcia at AGarcia@RidersBaseball.com or Ryan Rouillard at RRouillard@RidersBaseball.com.