Las Vegas, NV (September 10, 2019) The Las Vegas Aviators are pleased to announce the launch of new Hispanic social media channels. The creation of the new Instagram and Facebook channels - @lvaviadores and Los Aviadores de Las Vegas - are in partnership with HCI Advertising.
The new channels are now active and will play a large part in celebrating Hispanic Heritage Month which starts September 15.
"Connecting with the Hispanic and Latino Community has been something that we have been working on along with Minor League Baseball," stated Chuck Johnson, General Manager and VP of Sales and Marketing for Las Vegas Aviators. "We've seen an increase in our Hispanic fan base which is proof positive that we are continuing to resonate with this audience. Launching a robust Hispanic social media platform allows us better connectivity and interaction with our Hispanic fans. It's a great addition and one we are excited to debut."
In addition to paying homage to Hispanic Heritage Month, Las Vegas Ballpark® is hosting Mexican Baseball Fiesta Sept. 20-21, making this addition even more timely with Hispanic fans. This further connects to the Las Vegas Aviators' alternate persona, Reyes de Plata (Silver Kings), an original concept derived through Minor League Baseball's Copa de la Diversion which was specifically created to embrace the culture and values that resonate most with our Hispanic / Latino community. The Aviators play as Reyes de Plata on Tuesday Nights during the season.
"This is a great addition and will continue to engrain them in the Hispanic culture," stated Arturo Castro, Jr., Senior VP, HCI. "HCI is pleased to partner with the Aviators on this integration and looks forward to continuing to brand Los Aviadores de Las Vegas to the Hispanic market."
For more on Los Aviadores de Las Vegas, go give them a follow or visit www.aviatorslv.com
About the Las Vegas Aviators®
The Las Vegas Aviators, wholly owned by The Howard Hughes Corporation®, have the proud distinction of being the longest enduring franchise in the history of professional sports in the state of Nevada. The 2019 campaign marked the 37th season in the Silver State as a proud member of the Pacific Coast League and the inaugural season in the new Las Vegas Ballpark. The Stars (1983-2000)/51s (2001-18), Aviators (2019-present) have reached the 300,000 mark in "home" attendance in all 37 seasons. The Aviators also completed their first season as the Triple-A affiliate of the Oakland Athletics and were the 2019 Pacific Southern Division Champions. The franchise won the PCL championship in 1986 and 1988. In 2019, the Aviators led all of Triple-A baseball in attendance and average with a total of 650,934 (9,299 average) in 70 dates which included 47 sellouts.
HCI is a full-service Hispanic ad agency; here we create communication for Hispanics in Nevada and Nationwide. We reach them speaking in their language and we introduce them to brands through real, meaningful and relevant connections, seeing them not as a statistic, but as individuals. This is the thinking that rules the birth of our work, from a simple but effective design for a selective audience, to an influence strategy for the mass audience. We've done this for brands like Topgolf, The Southern Nevada Water Authority, Springs Preserve, RTC and most recently, HCI has launched the Hispanic Social Media platforms for The Vegas Golden Knights, and now we are very proud to launch the Aviator's Hispanic channels.
One of our strengths is taking complex, and sometimes diluted messaging, and simplifying them for our community, giving them a reason to believe and to become advocates for a cause or movement. We believe that our community not only deserves better brands engaging with them, but clear and precise messaging and communication.
Las Vegas Aviators
Faiss Foley Warren Public Relations
Melissa Warren / McKinzie Cogswell
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.