Minor League Baseball, Baseball Youth partner for next-generation fan growth

MiLB aims to connect with young, avid baseball fans across nation

By Minor League Baseball | March 22, 2018 2:30 PM

ST. PETERSBURG, Florida -- Minor League Baseball® (MiLB™) today announced Baseball Youth® as a League Partner for the 2018 season. Baseball Youth is the nation's largest youth baseball network, and was founded in 2005 with the goal of providing media coverage and additional opportunities to the youth baseball market.

Baseball Youth features articles and player spotlights, Baseball Youth -- The Nation's Baseball Magazine for Kids, Baseball Youth TV, and social media platforms that provide compelling content detailing the youth travel ball community. The company also hosts events including the Baseball Youth National Championships, and individual player opportunities such as the Baseball Youth All-American Games, Baseball Youth Elite, Baseball Youth Future Games and Baseball Youth National Tryouts.

"Baseball Youth, and its comprehensive access and connections with elite baseball players and their families across the country, will be a great partner as MiLB continues to engage, connect and attract new fans to our 160 teams," said Kurt Hunzeker, Minor League Baseball's Vice President of Marketing Strategy and Research. "Some of the players who play in Baseball Youth-produced showcase events and subscribe to Baseball Youth's impressive media portfolio will one day play in MiLB ballparks, so building stronger, long-lasting relationships now with these influential, next-level players, their coaches, friends and family aligns perfectly with MiLB's long-term strategy and continued leadership role growing the game of baseball."

Through its various publications and media platforms, Baseball Youth will highlight MiLB's unique brands and on-field uniforms, including the new "Copa de la Diversión™" ("Fun Cup™") season-long event series this season, as well as family-fun ballpark experiences, delicious concession items, and entertainment unique to MiLB that resonates with the next-generation consumer. 

"Minor League Baseball and its organizations are such a key part of the fabric of baseball around the nation and together we can provide youth fans and players enhanced content to drive interest in the game," said Scott Hacker, Baseball Youth's Founder. "As we continue to build the Baseball Youth brand, we're ecstatic to partner with another baseball leader who believes in a family-first approach to the sport."

The partnership will also provide an opportunity to amplify the youth development initiatives and kids' clubs already in place throughout Minor League Baseball's 160 markets, by providing access to Baseball Youth's industry-leading content and community. 

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About Minor League Baseball  

Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2017, Minor League Baseball attracted 41.8 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit MiLB.com.

Follow Minor League Baseball on Facebook, Instagram and Twitter.

About Baseball Youth

Baseball Youth is the Nation's Largest Youth Baseball Network, featuring a media presence that includes Baseball Youth® - The Nation's Baseball Magazine for Kids, baseballyouth.com, social media platforms (over 350,000 followers), Baseball Youth TV, and sponsored driven Baseball Youth Fanfest setups. Events include the Baseball Youth National Championships, as well as individual player opportunities such as the Baseball Youth All-American Games, Future Games, National Tryouts, and BY ELITE teams. Baseball Youth was founded in 2005 with the idea to provide media coverage and additional opportunities to the youth baseball market. Baseball Youth is owned and operated by the Athletx Sports Group.

Follow Baseball Youth on Facebook, Instagram and Twitter.

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