Start your wagons: Hickory unveils the Goat-Karts
During last month’s MiLB Awards Show on the MLB Network, the Jersey Diners won the “Best Alternate Identity” award. This alter-ego of the Somerset Patriots triumphed over the Great Lakes Pontooners, Spokane King Carl, Biloxi King Cakes, Wichita Chili Buns, Chattanooga Wreckers and Winston-Salem Hype Hens. Now it’s time to
During last month’s MiLB Awards Show on the MLB Network, the Jersey Diners won the “Best Alternate Identity” award. This alter-ego of the Somerset Patriots triumphed over the Great Lakes Pontooners, Spokane King Carl, Biloxi King Cakes, Wichita Chili Buns, Chattanooga Wreckers and Winston-Salem Hype Hens.
Now it’s time to look toward next season, as Minor League teams continue to complement their everyday names and looks with bold and often ridiculous alternate identities. The North Carolina-based Hickory Crawdads, High-A affiliate of the Texas Rangers, got things started Tuesday with the latest addition to their theme night collection. For one yet-to-be-determined slate of weekend games, they will suit up as the Hickory Goat-Karts.
This identity, an amalgamation of Hickory’s manufacturing and racing history, requires a bit of explanation.
Hickory, known as the “furniture capital of the world”, was once home to the Piedmont Wagon Company. Standard-issue Piedmont Wagons were pulled by horses, but a smaller model for children were pulled by goats. In other words: goat carts.
Hickory is also home to the Hickory Motor Speedway -- “America’s Most Famous Short Track” and “Birthplace of the NASCAR Stars.” The Crawdads have celebrated this racing legacy at the ballpark throughout their history
Hence, the Goat-Karts, featuring a scarf and goggles-clad goat racing a Piedmont Wagon at high speeds.
“We always like to have a local tie-in, and in looking at the history of Hickory and the surrounding counties, the wagon just really popped,” said Crawdads general manager Douglas Locascio. “It’s pulling from the history of the community, going back to its roots.”
In developing the idea, Locascio and his staff got an inadvertent boost from the local government.
“We were doing research on what the wagons looked like. Then we happened to have a meeting at [Hickory] City Hall and we stumbled across a wagon,” he said. “They had plants in it, it was a condensed size. We asked the city folks, ‘Where’s that from?’ ‘Oh, that was a gift from the Piedmont Wagon Company.”
That municipally owned wagon, green with yellow trim and red wheels, formed the basis of the Goat-Karts’ color scheme. The Crawdads worked with veteran Minor League Baseball logo designer Dan Simon, head of Louisville-based Studio Simon, to bring it to life.
“We shared a picture of [the wagon] with Dan Simon, and he just ran with it and landed on something that we fell in love with,” said Locascio.
When the Crawdads play as the Goat-Karts, Locascio said the team will go “all-in.”
“We’ll look into it. It might be having race cars out here, or a petting zoo with goats,” he said. “There’ll be some fun stuff.”
In the pantheon of Hickory Crawdads’ alternate identities, Goat-Karts joins Couch Potatoes (2021) and Dickory Docks (2023). Soon it’ll be time to work on another.
“We’ll release this one and then go back to the drawing board,” said Locascio. “Constantly trying to top what you’ve done before. Something that has that local tie that the fans respond to.”
Benjamin Hill is a reporter for MiLB.com and writes Ben's Biz Blog. Follow Ben on Twitter @bensbiz.
Orioles' Honeycutt joins The Show Before the Show
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Red Sox prospect rips double THROUGH Fenway-esque scoreboard
Red Sox No. 4 prospect Franklin Arias, an infielder for High-A Greenville, REALLY didn’t want to let visiting Asheville score any runs in the top of the eighth inning on Friday night. With runners on first and second base in the bottom of the fourth, Arias showed he apparently held
April's hottest hitting prospects -- one for each organization
The Minor League season is a month old and several of the game's best hitting prospects are off to fast starts. Red Sox outfielder Roman Anthony is tearing up Triple-A (just like he did at the end of last year), Padres shortstop Leo De Vries is leading the High-A Midwest
Check out the best -- and wackiest -- Minor League promos happening in May
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the Baseball Traveler newsletter, presented by Circle K, is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
MiLB podcast coming LIVE to a Somerset this June
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
New ballparks highlight 2025 MiLB road trip stops
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the Baseball Traveler newsletter, presented by Circle K, is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
Minor League Baseball partners with TruGreen
FRANKLIN, Tenn. -- TruGreen, the nation's leading lawn care treatment provider, is proud to announce a groundbreaking partnership with Minor League Baseball that includes activations across all 120 clubs, a makeover of the home dugout in each market, sponsorship of select MiLB team grounds crews, and a new initiative called
Podcast explains why the Syracuse Mets are looking for Jim Morrison
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Dash im-prom-tu promo and Mets' Suero joins the podcast
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Minor League Baseball partners with Circle K
Minor League Baseball announced a new national partnership with Circle K, which will see the convenience store giant become the “Official Convenience Store of Minor League Baseball.” During the 2025 season, the Circle K brand will be integrated into the MiLB in-stadium experience through in-game video board assets at most
These 15 moments led to season No. 15 of Minor League road trips
Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his newsletter is a mere taste of the smorgasbord of delights he offers every week. Read the full newsletter here, and subscribe to his newsletter here.
MiLB podcast crew makes Opening Day predictions
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Everything you need to know for Triple-A Opening Day
First, there was big league Opening Day. Now it's Triple-A's turn to take the spotlight. The Minor League season opens Friday when the Triple-A International League and Pacific Coast League seasons get underway for the first of MiLB’s two Opening Days. And right out of the gates, several of baseball's
Top prospects to watch at Triple-A -- one for each organization
It’s Triple-A’s turn up to bat on Friday. The regular season begins for the Minor Leagues’ highest level one day after the action starts on the Major League side. Fun fact: it’ll be the earliest start to a Minor League season since 1951 (March 27). Double-A, High-A and Single-A will
Here's where every Top 100 prospect is expected to start the season
The 2025 Opening Day prospect roster announcements began last week when the Cubs informed Matt Shaw (MLB No. 19) he was making the trip overseas to compete in the Tokyo Series. Roki Sasaki (No. 1) also received the good news, but his assignment was much less of a surprise. Now
Nationals prospect King joins MiLB podcast
Check out the latest episodes of The Show Before the Show, MiLB.com's official podcast. A segment rundown is listed below, in case you want to skip to a particular section. Like the podcast? Subscribe, rate and review on Apple Podcasts. The podcast is also available via Spotify, Megaphone and other
Here are the 2025 All-Spring Breakout Teams
Fifteen games, several jersey swaps and countless highlights later, the second edition of Spring Breakout has officially concluded – and it lived up to its billing. Of the 16 contests sprinkled across four days, only one game (Dodgers vs. Cubs) was rained out. Coincidentally, the Cubs were one of two
Rox young sluggers aim to bring pop back to Coors Field
SCOTTSDALE, Ariz. -- Coors Field may provide the best run-scoring environment in Major League Baseball, but the Rockies haven’t taken advantage of it in recent years. Even without adjusting for Coors, they have fielded offenses worse than the league average the past three seasons, and they scored the fewest runs
Astros brass sees potential in consistently 'underranked' farm system
WEST PALM BEACH, Fla. -- The last time the Astros landed in the top 10 of MLB Pipeline’s farm system rankings was before the 2019 season. Since those rankings expanded to all 30 teams ahead of the 2020 season -- 11 lists in total -- they’ve never ranked higher than
Complete results and highlights from Spring Breakout
The second edition of MLB Spring Breakout is complete, and there was no shortage of highlights from the future stars of Major League Baseball over the four-day showcase. Here's a complete breakdown of the 16-game exhibition:
Southpaw Spring Breakout: White Sox future on display with Schultz, Smith
GLENDALE, Ariz. -- If all goes as planned for the White Sox, left-handers Hagen Smith and Noah Schultz won’t spend much time following each other to the mound in a single game. Schultz, the No. 1 White Sox prospect and No. 16 overall, per MLB Pipeline, and Smith, who is
In first pro game, Rainer offers pop, promise to Tigers fans
NORTH PORT, Fla. -- Bryce Rainer’s pro career consisted of workouts and batting practice until Sunday.
'Me and Brady on the dirt again': House, King reunite at Spring Breakout
WEST PALM BEACH, Fla. -- The 2025 Spring Breakout was a flashback for Brady House and Seaver King. Over 10 years ago, the infielders were travel ball teammates in Georgia who shared the dream of making it to the Major Leagues. Now, they are top prospects in the same organization,
Lambert -- 'an adrenaline guy' -- hoping to be next Mets bullpen gem
WEST PALM BEACH, Fla. -- Ryan Lambert loves throwing hard. He relishes the idea of getting to two strikes and blowing hitters away. “Get me in a game,” Lambert said, “cool things will happen.”
Stewart embraces Spring Breakout: 'What's not to love?'
PHOENIX -- Sal Stewart was one fired-up Reds prospect. On Sunday in the first inning during the organization's 9-7 Spring Breakout win over Brewers prospects, Stewart lifted a 2-2 pitch that sailed over the center fielder's head to the wall. Already not known as a speedster, he stumbled running between