MEMPHIS, Tennessee - The Memphis Redbirds unveiled plans for a permanent Team Store inside AutoZone Park Wednesday, allowing fans and visitors every opportunity to show their Redbirds and city of Memphis pride with new-logo merchandise.
The Team Store will be a permanent one-stop shop for merchandise, which has been in extremely high demand since the club's new logo debuted in January. A direct entrance to the Team Store will be added on the Union Avenue side of the ballpark.
Scheduled to open before the start of the 2017 season, the Team Store will have 28 styles of hats, over 75 styles of apparel for men, women and youth, and countless novelty items including blankets, pennants, lapel pins and much more. New items will constantly be added throughout the year.
"When we purchased the team a year ago, we vowed to make significant and meaningful investments to improve the fan experience and the connectivity to the community," Redbirds Principal Owner Peter Freund said. "Our new Team Store is the first of many budgeted projects we plan on completing as we build on the amazing renovations started by the St. Louis Cardinals at AutoZone Park."
"With the new branding, creating a dedicated Team Store was a major focus this offseason," Redbirds President and General Manager Craig Unger said. "Not only will it be great to have a permanent space for merchandise shopping on gamedays, but it will also allow us to have regular hours on non-gamedays so fans and visitors to Memphis can shop at their convenience for Redbirds gear."
The Team Store will be located inside the lobby through the main entrance to the ballpark, which was where merchandise was sold on gamedays in previous seasons. The elevators will continue to be used to access the Home Plate Club, the Redbird Club, luxury suites, the press box and the Redbirds Front Office, but they will be separated from the Team Store by a new floor-to-ceiling wall.
The 2017 season begins on Thursday, March 30 against the St. Louis Cardinals in a "Battle of the Birds" exhibition game. The regular-season home opener is Tuesday, April 11 against Colorado Springs.
Multiple season and mini-membership ticket options for the 2017 season are on sale now, and all include the "Battle of the Birds" exhibition game. For more information on season memberships and mini-memberships, visit www.memphisredbirds.com. For more information on "Battle of the Birds," visit www.memphisredbirds.com/battleofthebirds.
This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.