The Salem Red Sox "draughted" an alternate appearance in 2019 as the Salem BeerMongers in a nod to the growing craft industry. In addition to the industry throughout the Roanoke valley, fans at Haley Toyota Field can enjoy 30 different craft beers available at the ballpark. General Manager Allen Lawrence added, "Craft beer has taken off here locally and across the entire state with the number of breweries increasing from less than 50 in 2011 to over 200 today. We thought it was appropriate to recognize the growth of the craft beer industry and the importance that it plays in our local economy."