Wisconsin Timber Rattlers Win Special 2020 Insight Innovation Award in Marketing

GRAND CHUTE, WI – Insight magazine announced the Wisconsin Timber Rattlers as the winners of a special Innovation Award in Marketing during Insight’s 2020 on-line awards event earlier today.

Insight presents awards in the categories of People, Planet, Product, and Process. The magazine also felt the Timber Rattlers deserved “recognition for their unique accomplishment” and presented a special Innovation Award to the Midwest League affiliate of the Milwaukee Brewers. The unique accomplishment was the unveiling and execution of the Wisconsin Udder Tuggers brand in June of 2019.

“The entire Timber Rattlers organization prides itself on being creative and always pushing innovation,” Rob Zerjav, Timber Rattlers president, told Insight. “One-time rebranding was becoming popular in Minor League Baseball and we got out of our comfort zone to push the envelope. We couldn’t be happier with the results.”

The Udder Tuggers went viral on the day they were first announced at 10:00 am on June 3, 2019 and merchandise sold out within the first five hours. The salute to Wisconsin’s dairy industry continued through the month and concluded with a game on June 20 with the team donning cow-patterned jerseys and wearing Udder Tuggers hats.

The game drew a sold-out crowd and money was raised for local farming charities by auctioning off the special jerseys.

The Timber Rattlers organization were recognized by their fellow Minor League teams for the promotion by winning two Golden Bobblehead awards during the 2019 Promotional Seminar: One for Best Theme Night and one of Best Overall Promotion.