Capitol Broadcasting Company, Bulls Announce Partnership with United Way of the Greater Triangle

Capitol Broadcasting Company (CBC) and the Durham Bulls announced today a partnership with United Way of the Greater Triangle to support the organization’s mission to eradicate poverty and increase social mobility through the power of partnerships.

The collaboration will combine the reach of these community pillars to share stories of local community impact and raise funds to continue the work being undertaken in the Triangle. Through both corporate and nonprofit collaborations, the goal is to support recovery for the community’s most vulnerable residents now and beyond the global pandemic that began in March 2020.

“The Bulls have a long history of partnering with United Way of the Greater Triangle. This new partnership will further build on the work being done and awareness we can bring to their valuable and much needed work in our community,” said Nick Bavin, Director of Corporate Partnerships at the Durham Bulls. “2020 has exacerbated many of the issues United Way is working hard to combat every day, and so we are happy to play a part in assisting them in 2021. We know 2021 will be an exciting year watching the ‘comeback’ take place in our community, not least here at the DBAP, so we look forward to hosting events that will benefit the United Way and their partners.”

“I’m proud of the work we have done for years with the United Way of the Greater Triangle, and we are always looking for innovative ways to grow our partnership,” said Jimmy Goodmon, President & COO of Capitol Broadcasting Company. “For 2021, we knew we needed to focus on telling the stories of our local organizations doing the important work of supporting and rebuilding our communities. I can’t think of a better way to do that than to share these stories to our audiences across our tv, radio, and digital properties. We look forward to an impactful campaign and sharing the vision and successes of the United Way of the Greater Triangle through video, audio, and the written word.”

“The COVID-19 pandemic has devastated local individuals and families who were already struggling with the immense challenges that come with poverty. And for as long as it takes to help our neighbors get back on their feet, United Way will be there,” said Eric Guckian, United Way of the Greater Triangle’s President and CEO. “It’s going to take our entire community to recover and stabilize following this pandemic. We’re grateful for support from powerful partners like Capitol Broadcasting Company and the Durham Bulls for providing the platforms needed to help raise funds and increase awareness for the challenges so often hidden from view.”

Community challenges like poverty, homelessness, and food insecurity didn’t begin in the last year but have been greatly exacerbated over the course of the ongoing pandemic. United Way of the Greater Triangle has led community fundraising and support efforts for decades and in March 2020, the organization launched its Rapid Response Fund, which has since raised and distributed more than $1.4M to 104 nonprofit organizations in Wake, Durham, Orange, and Johnston Counties. To learn more about the organization’s emergency response impact to date, visit www.unitedwaytriangle.org.